FootJoy Look To Make An Impact With New Clothing Range
By Jake O'Reilly
24 January 2013 11:18
FootJoy has signalled its intent to continue its rapid rise in the golf clothing market with the unveiling of its Spring/Summer 2013 Performance Apparel Collection.
Following in the footsteps of the brand’s 2012 debut, which was launched to much acclaim amongst retailers and consumers, thier new range blends comfort, style and performance.
The FJ designers have used a variety of patterns and designs that are perfectly complimented by a modern and fresh colour palette which cleverly draws all the garments together to form stylish and fashionable outfits.
The new SS13 line includes polo-shirts, trousers, sweaters and pullovers and will be available in-store from March 2013. It features a variety of styles in four distinct colour stories; DISCOVERY (Navy, Kelly Green, Pink & White), COVE (Black, Steel Blue, Khaki & Cream), HORIZON (Periwinkle, Peach, Stone &White) and HARBOUR (Cobalt, Flame, Spa Blue & White).
“We’ve talked to golfers and our trade partners, who enthusiastically support the plans and offerings; the response to the 2013 Performance Apparel Collection from retailers has been nothing short of incredible, generating numerous phone calls wanting to book the product,” commented Russell Lawes, European Marketing Manager, FootJoy.
“We are confident that we will receive a positive response from golfers across the country towards this fresh and contemporary range. This season represents an important step forward in FootJoy’s mission to enhance the enjoyment of the game for golfers of all ages and abilities.”
FJ Performance Apparel is worn on tour by some of golf’s biggest names, including Ryder Cup stalwart Steve Stricker, two-time PGA Tour winner Jason Dufner and former Open Champion Ben Curtis.
As with every FJ consumer launch, the brand will be once again be implementing a high-impact marketing campaign in early 2013.
For more information, visit www.FootJoy.co.uk