FootJoy Unveil M:Project ShoesJ
By Jake O'Reilly
15 January 2013 09:09
FootJoy have launched their new M:PROJECT shoe, heralding a revolutionary step in golf footwear.
Appropriately entitled M:PROJECT, the lightweight shoe is the result of years of extensive research and is based around the philosophy that Minimum Construction delivers Maximum Feel throughout all phases of the golf swing.
This athletic-infused shoe is available in both cleated and spikeless versions, along with a variety of fresh and vibrant colour options to suit the tastes of the modern, dynamic golfer. The M:PROJECT has already been worn in competition by a number of FJ brand ambassadors, including Hunter Mahan.
Precision constructed from proprietary M:SPEC lightweight leather by Pittards of England, this cutting-edge shoe has been designed to deliver a full range of motion along, while getting the golfer as close to the ground as possible.
A host of technologies include an MP:627 last that allows for a generous forefoot shape so toes can easily spread and maintain grip, a ProTekt toe guard which provides additional abrasion resistance in key wear areas and an industry-first Laser Thin Duramax rubber compound that acts as a low-profile and a highly flexible conduit from ground to feet.
The shoes also feature an exclusive new Stealth cleat by Softspikes that when attached delivers the ultimate in low-profile performance.
“M:PROJECT is an exciting new category for FootJoy and the result of years of in-depth testing and research to deliver an incredibly lightweight and athletic shoe that gives golfers maximum feel and flexibility when they step out onto the golf course,” commented Russell Lawes, European Marketing Manager for FootJoy.
“With an array of contemporary colour options and both a cleated and spikeless version, feedback from retailers has been extremely encouraging towards what I believe will be a game-changing golf shoe.”
RRP: ££95 (Leather/Mesh spikeless ), £105 (Leather Spiked) and £115 (Boa).
Available: March 2013
Colours: White/Black; White/Lime; White/Orange, Black/Charcoal & White/Charcoal (cleated); White/White; White/Navy; Charcoal/Black; White/Silver as well as a mesh version in Blue/Grey (spikeless).
Waterproof guarantee: 1 year