New range of shoes revealed by Stylo
By Today's Golfer staff writer
Gear News
31 October 2007 09:49
Stylo, one of Britain’s best known golf shoe manufacturers, is back on course following major investment, a brand relaunch and a comprehensive redesign of its products.
New look Stylo shoes, including the brand’s bestselling Typhoon line, are benefiting from an injection of style and technical innovation that has resulted in a 15% increase in year-on-year sales across the company’s account base of more than 500 green grass golf shops.
Mark Wilkinson, the clothing and fashion entrepreneur who acquired exclusive rights to the Stylo brand 12 months ago, said: “Stylo is still one of the most recognised British golf brands among consumers and has a rich heritage that includes associations with some of the biggest names in international professional golf.
“The brand has been treading water in recent years, but we are now reinvigorating Stylo designs with bolder styles and brighter colours that appeal to more golfers, while retaining the core values of the brand that appeal to the more traditional customer. We have done this with the help of designer Sandy Baker, who heads up our in-house design studio in Leicester.”
The Stylo Typhoon (SRP: £39.99), like all the models in the 2008 product line-up for men, women and juniors, offers exceptional value to the consumer, including an Iso-thermal waterproof/breathable membrane, a contemporary EVA outersole fitted with Champ Stinger spikes and a padded bellows tongue.
“Innovation and new designs are at the heart of what we are doing at Stylo and over the coming year we aim to introduce a completely new sole unit that will be totally different to anything currently available to golfers,” Mark Wilkinson added. “These are exciting times – and the future for Stylo is looking good.”
Stylo Typhoon
The Stylo Typhoon (SRP: £39.99) is a contemporary, sporty styled performance golf shoe that offers exceptional value for money. Featuring a leather upper with an Iso-thermal waterproof/breathable membrane, cushioned heel and insole, plus a bellows tongue, the Typhoon is instantly comfortable and ideal for all year round wear. The EVA outersole, fitted with Champ Stinger spikes, offers outstanding traction and durability.
Colours: White/Black/Red; White/Black/Blue; White/Black/Lime
Sizes: 6-12, including half sizes (European 39.5-48)
SRP: £39.99
Information: 0116 2542079 (new Stylo website to be launched Jan 2008)
