Nike Golf Equipment
It’s been nearly 30 years since Bob Wood first created a business plan for what would become Nike Golf and their rise to the top of the game is inextricably linked to Tiger Woods… even though Seve Ballesteros was actually the first player signed to the company in 1985.
Nike originally focussed on shoes, featuring Gore-Tex in 1993 in the form of the Air Classic Premiere. But Woods' appearance – helped by his famous advert – in 1996 saw Nike take off. He was the face of the Air Zoom TW and Air Zoom Sport TW golf shoe.
In 2000 Nike engineers developed the Tour Accuracy golf ball and two years later, Nike went into equipment hardware and launched their Forged Blade irons, Forged Wedges and Titanium drivers. Major wins for staff players followed from Woods, Stewart Cink, Lucas Glover and Charl Schwartzel but Nike Golf also started to cater for the game-improver.
In 2012 their wide-reaching range includes the new VR_S woods and irons offer more speed for greater distance and forgiveness, while the VR Pro Limited Edition woods are widely-used on Tour.
Nike Golf was among the first to adopt square geometry technology at the start of 2007 to increase the Moment of Inertia which meant more resistance to clubhead twisting at impact. Developed at the famous Oven Headquarters in Texas, adjustability has also been a factor in Nike’s reputation, with the STR8-Fit technology offering a huge amount of variety to their game.
In 2012 Nike Golf launched the 20XI ball, the first golf ball to feature a resin core, in S and X models while they also produced some fine putters such as the Method range; it was developed with Polymetal Grooves to promote more topspin and smoother roll, and this has been taken a stage further with the new Method Core putters.