06 February 2014

By Today's Golfer

A Midland golf club is in full swing after completing a unique tee refurbishment programme that will help boost local businesses and improve links with the community.

Droitwich-based Gaudet Luce Golf Club has kicked off 2014 by unveiling its new tee signage across the club’s 18-hole Phoenix Course – a move which also sees a variety of local businesses each sponsoring a hole.

The sponsorship initiative is part of the club’s high-profile £1m investment programme which its owners hope will encourage more businesses to try the club’s golf and conferencing facilities.

Operations director Alec Fernihough said he was delighted with the response the initiative has received.

“As a club I think it is really important for us to engage with the local community and businesses and the tee sponsorship scheme has had an overwhelming response.” he said.

“We launched it to get more businesses involved, especially firms here in the West Midlands. Some use our facilities on a regular basis and some are only just starting to realise what’s on offer here at the club.

“Feedback has been fantastic from businesses but also from our 700 golf members who now have new tee signage with accurate maps and yardages to help them plan and play the Phoenix Course.”

One of the 18 new sponsors of the 6,040 yard course is Worcestershire-based PR agency, Henry Pepper PR, who have played a key role in raising the profile of the club over the past 12 months.

Owner and managing director Lorraine Henry said: “We’ve got a great relationship with Alec and the team at Gaudet Luce and have enjoyed advising and working with the club.”

“The tee-sponsorship programme is just the latest in a long line of ideas the club is introducing over the next 12 months. It’s an exciting time for Gaudet Luce so we’re delighted to have the opportunity to promote our own brand on the course.

“It’s a great initiative that local businesses have really grasped.”

Other businesses who have got involved include mfg Solicitors and Listers Seat.

Gaudet Luce’s course investment programme has also seen the planting of 30,000 new trees alongside the installation of new drainage and bunkers.

A £50,000 indoor coaching facility was launched at the club late last year with the refurbished clubhouse set to open its doors in the spring.

Photo: (Left to right) Alec Fernihough and Lorraine Henry.

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