14 November 2012
Last Updated: 27 June 2013
After days of revolutionary Twitter marketing, Callaway have finally introduced their new RAZR Fit Xtreme driver, the longest fully adjustable driver the company has ever measured.
The RAZR Fit Xtreme will debut new technologies that advance overall performance and promote distance gains over its predecessor, the award-winning RAZR Fit driver.
Headlining these innovations is a powerful new Speed Frame Face Technology that optimises stiffness and stress distribution across the face for a more efficient energy transfer. This results in faster ball speeds and more consistent distance, even on off-centre strikes.
“We worked tirelessly to improve on the best distance characteristics of our longest drivers, and the result is incredibly fast ball speed off the Speed Frame Face, plus the lowest CG of any adjustable driver in golf. This driver is very long and consistent. It will not be matched,” said Callaway Research and Development's Head Dr. Alan Hocknell.
Callaway Staff Professional Luke List, who this year led all six major professional Tours in driving distance with a 324-yard average, has alreadt gained 16.6-yards over his current RAZR Fit by adding 0.6 mph ball speed and reducing his backspin by nearly 500 rpm.
Among other improvements is the lowest centre of gravity of any adjustable driver and a new weighting system that offers golfers a greater range of shot shaping options.
The head is made from a Forged Composite - an advanced carbon fibre material - that weighs only 12.1 grams and is the lightest crown in golf, allowing Callaway engineers to precisely position saved weight to achieve the lowest CG in any fully adjustable driver. This Lower CG promotes higher ball speed and less spin off the tee for more distance.
Callaway bring back the OptiFit technology with the OptiFit Hosel and OptiFit Weights. The hosel adjusts the face angle to Open, Square or Closed positions to improve accuracy and trajectory while allowing golfers to dial in their preferred look at address. The 13-gram and 1-gram weights shift the clubhead’s centre of gravity to promote noticeable draw or neutral ball flights.
Callaway has optimised the performance in each loft to suit the needs of the players that will use it. The 8.5º, 9.5º and 10.5º clubheads are not only slightly smaller at 440cc, they are also more neautral, while the higher lofts have a 460cc, draw biased head.
The RAZR Fit Xtreme will also feature two tour grade shafts as stock offerings. Golfers will be able to choose between the Aldila Trinity, - a shaft that combines Aldila’s RIP, S-Core and Micro Laminate technologies into a single shaft design - and the Matrix 7M3 Black Tie - a heavier, lower launching, lower spinning option for higher head speed and higher spin players.
Golfers will also be able to personalise the driver when it debuts in January. Both the crown and the sole of the clubhead are now separately customisable with eight different colour options. For the first time, custom laser engraving will also be available on the sole of the driver.
The RAZR Fit Xtreme was unveiled through an innovative, user-driven “Tweet to Unleash” campaign powered by the hashtag #LongestDriverInGolf, in what will surely be the first of many such campaigns in the future.
Available: 25th January 2013