COBRA Launch New AMP CELL Drivers


COBRA Golf have launched their latest drivers that feature COBRA’s new breakthrough MyFly technology. This will allow golfers to select from six different loft and trajectory settings in one club.

Furthermore, the AMP CELL drivers will be available in four fresh colours - silver, directoire blue, Barbados red and vibrant orange.

The new AMP CELL driver can be adjusted to the following lofts with a simple wrench; 8.5°, 9.5°, 9.5° Draw, 10.5°, 10.5° Draw and 11.5°; and the AMP CELL Pro can be adjusted to 7.5°, 8.5°, 8.5° Fade, 9.5°, 9.5° Fade and 10.5°.

It means that golfers can now customise their club based on swing speed (higher lofts for slower swing speeds and lower lofts for faster swing speeds), weather (lower lofts to bring ball flight down on windy days) and course conditions (higher lofts for more carry).

“The AMP CELL driver offers golfers the adjustability, innovation, customization and choice they want but have not been able to get - until now,” said Bob Philion, COBRA’s President. “The technology combined with the colour choice reaffirms COBRA’s positioning as a performance driven brand infusing more joy into the game.”

The new clubs still utilise COBRA’s E9 Face Technology that improves distance and accuracy on miss-hits from heel to toe and above and below the centreline. But the new Cell technology and Advanced Material Placement enable a 12% larger elliptical E9 Face shape to deliver faster ball speeds and a higher MOI.

The AMP CELL Pro is aimed at better players with with a lower, more neutral CG position, while the AMP CELL has heel-biased CG for slice correction. There is also an offset model for game improvers.

The COBRA AMP CELL comes in both right and left handed models with My Fly technology which allows any driver you purchase to be adjusted from 8.5° to 11.5° loft settings. It is available in Stiff, Regular and Lite flexes and features a Fujikura Fuel shaft (60g S and R, 55g L and 45.75” length) and has a 460cc head.

The COBRA AMP CELL Pro is available in both right and left handed models with My Fly technology which allows any driver you purchase to be adjusted from 7.5° to 10.5° loft settings. It features a MRC Kurokage shaft (65g and 45.25” length) and has a 440cc head.

The AMP CELL Offset driver is available in 10.5° in Stiff, Regular or Lite flexes for both right hand and left hand models. It is also available in a right hand 11.5° model in either Regular or Lite flexes.

RRP: AMP CELL (£249), AMP CELL Pro (£319) and AMP CELL Offset (£219)
Available: February 8th 2013






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