22 February 2013 Last Updated: 27 June 2013

By Jake O'Reilly

Lamkin has announced a new series of grips created with a new synthetic rubber compound that makes them extra tacky. 

The ACE - Advanced Cohesive Elastomer - material was developed by Lamkin chemists to combine the performance advantages of 3GEN technology with an even tackier, softer feeling grip. 

Offered exclusively in Crossline ACE 3GEN and Perma-Wrap ACE 3GEN, the new line of golf grips is Lamkin’s tackiest ever and will make their retail debut within weeks.

“When creating new products, the Lamkin team is singularly focused on one key factor: optimising player performance," said Lamkin CEO, Bob Lamkin. 

"Our goal with the new ACE 3GEN technology is to provide golfers with an extremely secure and comfortable gripping connection so they can confidently swing with a light-pressure grip. By eliminating tension from their grip, a player eliminates hand and arm tension, delivering longer and more consistent shots.”   

The new material will partner the Crossline grip with its distinctive, densely spaced surface pattern for excellent traction, particularly in the wet. The Crossline ACE 3GEN has been designed with a distinctive grey and black body and red cap and is available in three sizes: Standard; Midsize and Oversize.

Also available in the new material is Lamkin’s Perma-Wrap grip. The technology in the new Perma-Wrap ACE 3GEN, combined with its unique unbuffed surface and simulated-wrap texture, delivers unparalleled surface tack. 

With its retro styling the look of the Perma-Wrap could prove to be very popular and now with the introduction of ACE 3GEN the performance of the wrap style grip will be less dependent on the weather. The standard size Perma-Wrap ACE 3GEN is available in black, grey and white. Midsize and oversize models are available in black.

Website: www.lamkin.co.uk

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