Callaway launch Chrome Soft ball

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Callaway is out to bust myths about golf balls either being long but too firm or soft but too short with the creation of the Chrome Soft ball. 

It has a three-piece construction with a compression of around 65, lower than the majority of balls used out on tour, and it features a new ‘SoftFast’ core, which retains energy as the ball compresses and deforms on the face at impact, but also returns to its original shape quicker. Callaway says this results in lower spin and more distance.

“This is the best ball I’ve ever played,” says Callaway staffer Phil Mickelson, who is likely to play a slightly modified version of this ball on Tour next year. “It is revolutionary and the average player can see the difference. I’m getting lower spin, but more stability from 5-iron through to driver. I noticed practising at home with my SR3+ that one chip shot would come off low, another a little high, it was inconsistent. But with the Chrome Soft the flight was the same every time. My short game has never been so good as it has with this ball.”

A stiffer mantle layer is designed to improve energy transfer, while a new DuraSpin cover is the softest and most durable urethane cover Callaway has ever made, resulting in Tour-level control greenside. Finally, hexagonal aerodynamic dimples create optimal performance on both low spin and high spin shots.

“The Chrome Soft bucks the trend of a soft ball losing speed with the longer clubs,” says Dave Bartels, Senior Director of Golf Ball R&D for Callaway. “The lower the compression of a ball, the more it deforms at impact. The Chrome Soft’s SoftFast core reduces spin, which makes it more stable on off-centre hits. But because it regains its shape more quickly after impact, you don’t lose ball speed. It’s noticeable with the driver, but maybe more so with irons.”

Details: RRP £29.99 per dozen. Available January 16th, 2015. www.callawaygolf.co.uk

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