FootJoy reveal new D.N.A. styles
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FootJoy, the #1 Shoe and Glove in Golf, has expanded its D.N.A. (DryJoys Next Advancement) shoe line of footwear with a women’s model and a junior-inspired D.N.A. for 2015.
Female golfers can now benefit from the performance of D.N.A. with two styles (white/black and white/silver BOA) coming in January 2015. Young golfers, meanwhile, will be able to emulate FJ Ambassadors, such as Adam Scott and Webb Simpson, with a stylish D.N.A.-inspired junior model.
In the men’s line, FJ has incorporated three new colourways in addition to last year’s most popular styles. Black/Red, White/Orange and White/Ocean Blue styles join the Black/Black, White/Blue, White/Grey Boa and White/White carrying over from last year’s line.
Delighted to introduce an extended D.N.A. family, FJ Marketing Manager Russell Lawes said: “D.N.A was undoubtedly one of our most successful launches of all time, striking a chord with golfer and retailers worldwide and within the media.
“We received many enquiries from female golfers keen for us to introduce a women’s D.N.A. and I am delighted to say we are now in the position to do so. We also take a great interest in inspiring future generations of golfers and think that we will spark the imaginations of many young golfers with the release of our D.N.A.-inspired junior shoe, allowing them to play the in a very similar style of shoe, in terms of appearance, as some of the game’s star players.”
D.N.A. is the most technologically-advanced shoe FJ has ever created. The brand’s team of engineers scrutinised each aspect of FJ’s premium footwear products to deliver a shoe with lightweight stability, a custom-like fit and superior feel.
Details: RRP Men’s £160/175 (BOA), Women’s £145/£160 (BOA), Juniors D.N.A. Pattern £42.50