FootJoy unveil Icon Black shoes
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FJ’s most opulent shoe to date is a luxurious extension of the ICON, featuring previously unseen technologies and design characteristics. Inspired by feedback from FJ Brand Ambassadors on both PGA and European Tours, ICON Black reflects FJ’s ‘Look great, play great’ attitude, making it the perfect footwear choice for the golf calendar’s most important occasions.
The outsole has a stacked calfskin leather look in the heel and features TPU, PU and genuine leather inserts to enhance both traction and style as well as waterproof protection. The insole is fully leather-lined creating the ultimate in-shoe comfort and fit, with strategically-placed areas of additional cushioning.
“Everyone at FootJoy is very excited to unveil ICON Black to UK golfers from February next year and we have no doubt that they will strike a chord with the aspirational player seeking premium quality in their next footwear purchase.
“Currently, around 50% of our brand ambassadors choose to perform on the world’s major golf tours wearing ICON but we would expect to see a widespread shift into ICON Black, as FJ’s most luxurious ever shoe, in the coming months,” says FJ Marketing Manager Russell Lawes.
“Our R&D team has worked incredibly hard to deliver an outstanding package of features and benefits in this shoe, which exemplifies our position as the overwhelming #1 Shoe in Golf across the globe.”
A Fast-Twist Cleat System – Enabled by Golf Pulsar Cleats from Softspikes, means changing spikes is easier than ever. The 16-component design reacts to all angles of force exerted by the golfer, offering unmatched stability. Signature design details include an aesthetic heel accessory, comfortable cork fit-beds and metal aglets.
Details: RRP £300. Available from February 2015 in two styles. www.FootJoy.co.uk