Written by Chris Jones, Editor on Thursday 17 December 2015
If you play a Bridgestone ball, stock up on boxes now – the Japanese company is pulling the plug on its UK operation. That means it will no longer sell any balls, clubs or accessories in the UK. The US operation – which includes sponsorship of PGA Tour stars like Brandt Snedeker and Matt Kuchar – will be unaffected. The brand, which...
Written by Rob McGarr on Thursday 17 December 2015
Unless you’ve been living under a rock in a galaxy far, far away, it won’t have escaped your attention that there’s a new Star Wars film out this week. If you’re a big fan, you can buy all manner of Star Wars: The Force Awakens merchandise, including posters, mugs, jumpers, shirts, jewellery, and even ‘The Dark Side’ mascara. Now, as these...
Written by Simon Daddow on Friday 11 December 2015
It’s 10 years since adidas first introduced the Tour 360 shoe. In 2005 their promise of 360 degree support was pretty much unheard of at the time. Since then the 360’s have gone on to win 38 PGA Tour events and sell more than 2 million pairs. With such a pedgiree of success adidas’s excitment at the next generation Tour...
Written by Simon Daddow on Thursday 10 December 2015
Nike’s new Vapor Fly and Fly Pro drivers have been born out of challenges made from their tour athletes to improve performance through equipment. When Rory says he’s on a mission to max out his ball speed trust us you sit up and listen. You don’t need to be Sherlock to spot both heads are painted what Nike like to call...
Written by Simon Daddow on Thursday 10 December 2015
Materials good for making drivers don’t get discovered everyday. In fact its decades since a significant step’s been made in finding the new titanium of golf! Nike reckon they’ve done just that with their new RZN material which is a specially blended thermo plastic that’s lighter than titanium yet just as strong. By making 60% of the new Vapor Flex...
Written by Simon Daddow on Thursday 10 December 2015
Nike are beating the RZN drum loud as they’re utilizing the material in a huge chunk of their 2016 range. But hey if it delivers the sort of game improving opportunities they claim why wouldn’t you? Its lightweight and strength properties aren’t limited to drivers and balls either, hence why it features heavily in both new Fly irons. Fly and Fly...
Written by Simon Daddow on Thursday 10 December 2015
The new Vapor Fly range isn’t just limited to drivers, there’s also a range of fairways and hybrids to boot. Both have been streamlined to have a clean, simple look at address for 2016. The heads are familiar shapes because Nike say its what their athletes like. But a 30% lighter crown and deeper compression channel help improve impact efficiency. If you’ve...
Written by Simon Daddow on Thursday 3 December 2015
Ever dream of adding 30 yards to your drives? What about considered how much better you’d score hitting 7 irons into greens rather than your usual 5 iron? Well, we feel your pain. So we’ve decided to set ourselves a challenge. We want to see if it’s possible to add 30 yards to your game in just 30 minutes. So we are...
Written by Simon Daddow on Tuesday 1 December 2015
Cobra have a decent pedigree when it comes to making easy to hit game improvement drivers and irons, its how they cut their teeth in the 1990’s. Cobra’s engineers have obviously been busy in 2015. They’ve created the cracking King Ltd and F6 ranges but also had time to work up an entirely new Max range too. Cobra reckon its...
Written by Rob McGarr on Tuesday 1 December 2015
The growth of putter grips Five years ago, hardly anyone had heard of SuperStroke and its putter grips. In 2009, the American company sold 5,000 grips. Last year, they sold over 3,000,000. Phil Mickelson, Matt Kuchar, Sergio Garcia, Jordan Spieth and Jason Dufner all use SuperStroke grips. Nowadays, over 25% of Tour pros use SuperStroke grips, and that number continues to...
Tuesday 1 December 2015
Winter may be upon us, but if you’re playing in the right gear those cold mornings, high winds and showers needn’t dent your enjoyment of a round. We’ve pulled together a guide to the products that have the ability to make this year’s winter golf season your best ever. 10 ways to keep warm 1 Studies can’t agree on...
Written by Simon Daddow on Tuesday 1 December 2015
Wilson Staff have pioneered Low Compression Technology in golf balls for a decade. They already offer a 29 compression DX Soft and 35 compression DX3 Spin ball. They reckon this new DX3 Urethane offers softer feel, exceptional distance and extra control around the greens. “We’ve been working on a low compression solution for urethane covers since we introduced the original DX2,”...
Written by Simon Daddow on Tuesday 24 November 2015
Wilson Staff say their wedges have won 82 majors so they know a thing or two about how they they should be designed. The new PMP (Precision Milled Performance) wedges include maximum volume grooves for spin on full shots, laser etched micro spin lines for increased spin and control on partial shots plus a perfectly flat, milled face for greater consistency. Three...
Written by Rob McGarr on Monday 23 November 2015
“I’m happy to put the clubs away for a while,” said Rory McIlroy, after a DP World Tour Championship victory sealed the Race to Dubai title, his third in four years. It’s been a long season for 26-year-old McIlroy. As world number three, any season where you don’t win a Major will be tinged with disappointment, but the DP World...
Written by Simon Daddow on Monday 23 November 2015
Kalea is TaylorMade’s first specific ladies range for over a decade and they reckon its been designed to deliver meaningful performance benefits to female players. The range utilises features and technology beneficial to female players to help improve performance. Optimised lofts, low/back CG locations, slot technology in the soles and Kalea SlimTech shafts with smaller tip diameters help increase launch angle. Kalea’s...
Written by Simon Daddow on Monday 23 November 2015
No matter what time of the year, playing golf in the UK always comes with the threat of rain. So Wilson’s new Dry Tech stand and cart bag have been designed especially to cope with what ever the weather throws at it. The bag outers are protected with a PU coating to ensure your clubs and belongings stay dry, and the...
Written by Simon Daddow on Wednesday 18 November 2015
It’s only been weeks since Puma unveiled the all new TitanTour Ignite cleated shoe but with such good foam technology to spout about its no surprise they’ve backed it up with a spikeless model. The soles of the spikeless feature an Ignite foam footbed which maximises energy return to the foot increasing comfort and responsiveness. A new GripZone sole features strategically...
Written by Simon Daddow on Tuesday 17 November 2015
At more than 120mph, Rory McIlroy’s golf swing is one of the most powerful on the professional tour. His ability to attack the ball with velocity while maintaining control, requires strength and a strong base. When it all comes together, McIlroy reckons, he’s able to “swing within himself.” This insight played a major role in the development of Nike’s new Lunar...
Written by Simon Daddow on Tuesday 17 November 2015
Cobra’s technology story is not just limited to its woods, the new King F6 irons are just as laden with hi-tech wizardry. Cobra’s engineers have broken down the set to individual clubs and designed each for its own specific purpose. So hollow heads and hot face inserts in the 3-5 Irons deliver a low cg, increased moi performance and higher...
Written by Simon Daddow on Tuesday 17 November 2015
Cobra may not be the first name you think of when its comes to choosing a new driver, but they’ve always had a solid technology story. We reckon with the new wave of super hi-tech products they’re releasing you should think again before buying a new driver in 2016. Cobra King F6+ Driver £299 Stock shaft: Matrix Black Tie 65M4 Cobra reckon...