Adams Golf announces a new hybrid: Red

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Adams Golf, makers of the No. 1 hybrid on the PGA Tour since 2008, has revealed its new Red hybrid.

The benchmark product in the Adams stable, Red delivers players of all abilities an appealing, confidence-inspiring shape with proven performance.

Its versatility delivers on what golfers need, when and where they need it. Shot-shaping properties make it easy to find optimal ball flight (draw, fade, low, high), while sole, crown and head features deliver easy launch conditions for Tour players and amateurs alike.

Red incorporates several new advancements into a clean and elegant package, all designed to help the golfer hit better shots more consistently. Adams engineers found new ways to innovate in the hybrid category, adding features that allow Red to meet the demands of golfers everywhere. Many of the core attributes were created following critical Tour player feedback, an integral part of any club development process. The result was Red, featuring a beautiful, playable shape without sacrificing shot-shaping options and playability. 

All in, the recipe for Red is simple:

  • Adams has bucked the trend set by many of today’s hybrids, which in the endless search for distance, have grown larger and larger in size. Instead, engineers placed the focus on versatility, utilizing a smaller head (95cc) that can handle a wider variety of difficult shots and make them easier to hit from all conditions. 
  • Adams’ patented upside-down head design brings the CG lower, promoting easier launch and greater demand from all lies, increasing playability and inspiring player confidence.
  • To keep ball speed fast, even on off-center hits, Red utilizes Adams’ Velocity Slot Technology on the sole and Ghost Slot Technology on the crown.
  • As an extra benefit to those seeking maximum shot-shape options, three transferrable weights on the sole (one 25g & two 2g) can be configured to promote the flight that works best.

“Adams Red is golf’s next great hybrid from our company,” said Brian Bazzel, Senior Director, Product Creation. “To be able to pack so much into such a beautiful shape and deliver performance, I was blown away seeing and hitting it for the first time. After seeing Red in testing with players of varying ability, we’re confident it will resonate not only with amateurs, but also meet and exceed expectations for the best players in the world.”

The Adams Red Hybrid will be available in 5 different lofts (16°, 18°, 20°, 23° & 26°) at retail on the 3rd April at an MSRP of £169.

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