FootJoy reveals new HyperFlex shoe

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FootJoy, the #1 shoe in golf, has introduced HyperFlex, the brand’s most distinctive footwear created in its history. Featuring innovative materials, like the new FlexGrid exoskeleton, HyperFlex delivers lightweight support and cushioning, enabling golfers to play at their highest level.

The most striking feature of the new model is the upper. Most athletic shoes are constructed with soft, mesh upper materials that are ideal for running and activities that don’t require a great deal of lateral movement. However, for FJ’s R&D team, the key was to keep those comfort qualities in place but also deliver the support, stability and waterproof characteristics required for golf.

Through extensive testing, this balance was achieved utilising a material never before used in golf shoes, called FlexGrid. The shape of FlexGrid was inspired by the Leonard P. Zakim Bunker Hill Bridge in Boston, Massachusetts. When viewing this type of cable-stayed bridge at different angles, the cables create a grid offering tremendous strength and support, all while maintaining a sleek, lightweight and technical appearance.

FJ Hyper pair

The FlexGrid exoskeleton is strong enough to keep the foot from rolling laterally during the golf swing but also conforms to the foot and allows it to flex. The base layer that supports the exoskeleton consists of a tight-knit, lightweight, soft, flexible, waterproof mesh, which allows for maximum comfort, breathability, flexibility and airflow. 

“Our designers have carried out research in civil engineering and construction to create the distinguishing aesthetics of HyperFlex, which are also fundamental to its performance,” said Doug Robinson, FootJoy Vice President of Design and Development Worldwide.

“Every area of this shoe has been carefully considered, incorporating exceptional craftsmanship and innovative componentry to create an incredibly flexible and lightweight, yet stable, platform from which to swing.”

“I’ve been a big fan of the HyperFlex ever since I put them on before the Ryder Cup,” said PGA Tour winner and FJ ambassador Hunter Mahan. “The comfort I get when I’m on the golf course all day combined with the stability as I swing the club is fantastic. I really enjoy wearing this shoe and also really like the progressive, edgy styling of it.”

FJ Hyperflex

Other key features and benefits

• FineTunedFoam 2.0 – provides the exceptional comfort through being constructed of a softer and lighter EVA blend, delivers supercharged cushioning.

• O.P.S. – Visible at the rear of the shoe, the Optimized Performance Stabilizer provides support and motion control towards the heel.

• N.E.O. – Next Evolutionary Outsole, equipped with ‘Tornado’ Cleats by SoftSpikes, has been specifically engineered with thin TPU that provides flexible-yet-durable underfoot traction elements that utilise the Fast-Twist insert system.

Details: Available in four colourways plus two additional colourways in BOA. RRP: £135/£150 BOA. Available in March 2015. www.footjoy.co.uk/hyperflex

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