FootJoy adds D.N.A. to MyJoys range
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For the first time golfers have the chance to design their own pair of FootJoy D.N.A. shoes on the brand’s revolutionary MyJoys service.
The popular model can be personalised or logoed on the MyJoys customisation programme, with an astonishing 21,168 design combinations available.
Four different base leathers feature – white, black, grey and navy – while there are 12 saddle leathers, 49 accent leathers and nine different lace options.
The other benefit of the MyJoys service is that D.N.A. will be available in 66 different size options, with lengths between 5-15 and widths between narrow and extra wide.
MyJoys D.N.A. will also feature a different tongue to the regular D.N.A. shoes. Golfers can experiment with the comprehensive design options on www.footjoy.co.uk/myjoys/, where many of the market-leading brand’s models are also available to customise.
“The D.N.A. has been a hit with golfers young and old since it was launched in early 2014 and the demand from style-conscious golfers to personalise them has also been very strong,” said Paul O’Hagan, FJ Marketing Executive.
“We are excited to offer the new D.N.A. upper design as a MyJoys option before it becomes available as a stock shoe in early 2016.”
Now in its 11th year, the revolutionary MyJoys service offers golfers more than 14 million ways to customise their footwear, including exotic print leathers, monogramming, country flags and a vast number of size and width options. Those using the programme are also able to personalise their shoes with a name or message of up to six letters.
RRP: £200 / £220 (Boa).
