What we say...
Designed as a tour/player-sized iron, Callaway say their new Mavrik Pro Irons are designed to give better players workability and control.
The Flash Face in Callaway's 2019 Epic Flash driver was a big home run for the brand, so it's no surprise that Callaway want to build on the tech for 2020 and their Mavrik irons.
Engineers realised the next big opportunity for artificial intelligence – after the new Mavrik woods – was iron faces. But it took a lot more effort than you might think.
Callaway had to teach their computer how different golfers typically impact iron shots... all of them, from a low-heel 4-iron to a high- toe 8. It means all three Mavrik irons have AI optimised faces. And we're not just talking faces optimised for each family. Callaway's engineers have optimised each iron in all three new sets; that's 27 different designs!
Callaway built their fitting knowledge into the computer and subsequently each new Mavrik iron design. And just like the Mavrik drivers, there are three new models to suit golfers – from scratch handicappers to super game improvers.
WATCH: BEST 2020 PLAYER IRONS VIDEO
Who are the Mavrik Pro Irons aimed at?
The Mavrik Pro irons have been developed with similar traits to the Sub Zero driver. Flash Cup face and a multi-piece urethane microsphere and tungsten weight bar change shape and size for each iron. The idea optimises the CG location, absorbs unwanted vibration and improves spin and launch.
Designed as a tour/player-sized iron, and even though the head is cast, thanks to AI, Callaway's engineers have dialled in how the new Flash Cup Face and body vibrates, so they've tuned impact frequencies to the same levels as a forged iron. The Pro is more compact, has a flatter lie angle and a thinner topline, all of which Callaway say gives better players workability and control. Tungsten weighting and urethane microsphere tech position the centre of gravity for player-preferred trajectories, spin rates and landing angles throughout the set.