Crown Golf clinch top award

Crown Golf has received a major award from outside the golf industry, in being recognised as the UK club industry’s ‘Group Of The Year’ in the annual Club Awards 2010.

In an awards ceremony at Manchester’s Palace Hotel, Crown Golf beat off stiff competition from fellow nominees Rileys, the snooker specialists, and holiday park operators Park Holidays, to win the industry’s top award for groups.

Crown Golf is also the current holder of Clubhouse magazine’s ‘Golf Group Of The Year’ award, having won the title in both 2007 and 2008. The Clubhouse Awards return in 2011.

The Club Awards, now in their 18th year, celebrate the dynamism and professionalism of the £5 billion clubs industry around the UK. Crown Golf is the industry’s first ‘Group Of The Year’, as the award was new to this year’s Club Awards.

At the heart of the UK club industry is Club Mirror magazine, owner and organiser of The Club Awards.

Co-Founding Director and Head of Judges Caroline Scoular said: “Crown Golf’s achievements are impressive. In the face of tough economic conditions, the group has managed to identify and drive new markets through tailored initiatives.

“For example its ‘Discover Golf’ activity was launched across 12 of its Crown Golf Academy venues. 

For a monthly fee, beginners can sign up to a three-month programme which lets them attend classes of their choice – whether it’s driving, gripping, rules or etiquette, they can identify which they want to focus on.  It’s a model which works well for health clubs and is clearly working for Crown Golf.

 “There’s not enough space to list all of Crown’s achievements; a worthy winner.”

Crown Golf’s Chief Executive Officer, Stephen Lewis, said: “I am very happy to accept this Award on behalf of the 1,300 employees who work at Crown Golf. 

“It is their dedication, professionalism and commitment that is being recognised and acknowledged by receiving the Award.”