London golfers received an early Christmas present last week, as former England footballer Les Ferdinand formally declared the new West London Golf Centre open.
The new driving range is set to be the next piece of a golfing jigsaw, which will see three brand new golf courses open nearby before the end of the decade.
Ferdinand cut the tape, and promptly boomed a 260-yard drive straight down the middle.
With him were friends from showbusiness including DJ and broadcaster Trevor Nelson, ex-Eastenders actor Alex Ferns and a large crowd of onlookers who had gathered for the occasion.
Also watching were Sky Sports and TG Elite Teaching Professional Scott Cranfield, whose latest coaching academy is based at the centre, and staff from the new 4,500 square foot American Golf superstore, which also acts as the reception for the golf centre.
“At West London Golf Centre we have a superb, east-facing 300 yard contoured and floodlit range – which is exactly what golfers want – and we have also brought together two major brands, American Golf and Cranfield Golf Academy” said owner Tony Menai Davis.
“Both represent the best in their field, and golfers in this area need look no further for somewhere to shop, or to improve their game. I am delighted to be working with both Scott Cranfield and the team at American Golf, and I am convinced that with such quality all in the one place, we will become the essential destination for all golfers in west London.”
The first of the new courses, a 3,500 yard nine-hole layout, will open in autumn 2012, offering a challenging full-length test of golf winding through mature parkland and featuring several water hazards.
Across the A4180, a further 18-hole inland links will open by 2016, when 'The West London Links' will transform a 170-acre area near RAF Northolt into a championship-length course intended to give Londoners a fresh and attractive links-style test of golf.
Finally, sometime in 2013, the family will announce details of a further 18-hole championship golf course, situated in north London, which will be the most spectacular of the trio.
Owner Davis, who currently owns and operates the popular The Shire London, said: “West London Golf Centre is another piece in the jigsaw. We’ve been planning to develop the old Lime Trees site for a number of years, and it all came together in 2012.
"Our aim is to provide the finest golf practice facility in west London. The adjacent 18-hole West London Links will be an even bigger attraction for this area, when it opens in 2016, and beyond that we will soon reveal plans for at least one other extraordinary new golf course in the north London area, to be opened before the decade is out.”
The West London Golf Centre can be found on the A4180, 750 yards south of the A40 Polish War Memorial exit, a short distance from South Ruislip and RAF Northolt.