Big changes being made at leading Algarve hotel

JJW Hotels & Resorts has announced an extensive renovation plan that is set to ensure the Dona Filipa Hotel maintains its rightful position as one of the finest luxury properties in the Algarve.Work started earlier this week.

JJW Hotels & Resorts has been a major investor in the Algarve region for twenty five years and employs 600 local people. Mohsen MBI Al Jaber, Innovation Director at JJW Hotels & Resorts, is the next generation of the MBI Al Jaber family to be involved in the business in Portugal.

He says: “The Dona Filipa Hotel’s unique location, just off the stunning Vale do Lobo beach, ensures the five-star property is always a firm favourite with visitors to the Algarve. However, I felt the time was now right to invest in the future of the hotel and make sure that it continues to deliver the very highest standards of comfort and elegance that our guests deserve.”

“We have been strong supporters of the Algarve for more than twenty five years and following our recent announcement that we have taken over the management of the Penina hotel under JJW Hotels and Resorts, this significant new investment in the region underscores how important the Algarve is to the future plans of the group.”

The carefully considered renovation will completely overhaul all public areas – including the lobby, lounge and bar – along with all rooms and suites at the beachfront Vale do Lobo property. The new interior design concept both embraces the elegance and charm of the Dona Filipa Hotel, whilst paying homage to its traditional Portuguese style.

Dona Filipa Hotel General Manager, Luis Filipe, stated: “We are delighted and excited with the final renovation plan. It will successfully reposition us alongside all our luxury competitors in the area whilst ensuring we still manage to deliver the highest levels of service expected from our five-star hotel.”