Mar7 New Reelfit designs

Published:

FootJoy has ramped up production of the ground breaking ReelFit shoes to meet a forecast that is now more than four times greater than the original estimate.

To help cater for the widespread demand for ReelFit, FootJoy has introduced two further designs to the line-up to add to the four current options.

Available from mid May the two new contemporary styles are; White with white split toe saddle and silver heel accent and white with Orange split toe saddle and gold heel accent.

The breakthrough technology comes courtesy of an exclusive licensing agreement with Boa Lacing Technologies Inc. and has taken the lead from sports such as snowboarding, ice hockey and cycling to make laces a thing of the past. With its easy release and tightening device, courtesy of nearly 2 feet of micro cable, the FootJoy ReelFit represent the next generation in Dynamic Custom Fitting.

“We are delighted with the reaction to Reelfit. We knew we had something unique on our hands but couldn’t possibly have predicted a reaction quite like this. I am pleased to announce two modern new ReelFit shoe styles to capitalise on the incredible interest and momentum we have created”, commented Jeremy Baldwin, Director of Product Management, FootJoy.

As well as the exclusive BOA lacing system, ReelFit shoes are packed with other features including the Tri-density TPU outsole with OptiFlex™ technology for outstanding stability, foot motion control, flexibility and full grain leather uppers utilising ECL™ Leather system by Pittards® (Extreme Comfort Leather) with Armor-Tan™ Abrasion resistance.

The RRP is £149.95