taylormade design clubs

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Ever wondered how TaylorMade, one of the new millennium's most successful golf companies, actually designs it's award-winning golf clubs?

What would you say if we said they don't, someone else does?! While that might not be strictly true TaylorMade has revealed how it has trebled in size by working with a top product design company called Priority Designs to create it's golf equipment ranges.

The design specialists started working with Taylormade way back in 1999 and have been behind such iconic golf clubs as the r7 and rac ranges.

Here, in the video below, TaylorMade bosses explain how they have worked side-by-side with Priority Design, utilising their product design speciailist knowledge to help take golf clubs into the new millennium...