Renowned MacGregor brand comes under Golfsmith's umbrella

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MacGregor Golf has been bought by the Golfsmith brand as it looks to build on the previous success of the MacGregor name and once again turn it into a force to be reckoned with on tour.

The MacGregor brand, one of the oldest in golf, has enjoyed unparalleled success on tour with a record 59 major wins. For a long time it was the brand of choice for legends such as Jack Nicklaus, Ben Hogan, Byron Nelson and Greg Norman.

It's representation on tour has tailed off in recent years but the brand still remains popular with many amateur players and Golfsmith, which also owns the Snake Eyes brand, plan to capitalise on that popularity to relaunch the MacGregor name.

Doug Poole, managing director of Golfsmith, said: "MacGregor Golf, like Golfsmith, is a well respected, established worldwide brand. There will be no reduction in this premier brand as we look to develop based on heritage and quality."

Further updates on new product launches are expected later in 2009.