adidas Golf introduces new TOUR360 4.0 shoe

adidas Golf has announced the release of its new TOUR360 4.0 golf shoe, which they say is their most revolutionary to date.

The TOUR360 4.0 features adidas Golf’s Advanced THiNTech low-profile technology, which is designed to bring the golfer closer to the ground for improved balance, weight transfer, stability, power and consistency.

adidas designers worked closely with golfers and other athletes from across the sporting world to utilise a variety of expertise to create a more stable shoe.

The common answer was that golfers had to be closer to the ground – but to do this the entire sole and cleat attachments had to be redesigned.

“We felt constrained by the industry standard attachment mechanism,” says Dave Ortley, senior director of global footwear for adidas Golf.

“We couldn’t bring our athletes as close to the ground as we wanted, so instead we decided to reengineer the whole system. By collaborating with Pride Sports, the world leader in cleat design and the makers of Fast Twist, we were able to create an entirely new method which combines an Advanced THiNTech cleat with a new, ultra-thin cleat attachment mechanism called PINS.”

The end result, say adidas, is a system 32% lower than conventional cleat systems, ultimately allowing golfers to feel a stronger connection with the ground for more consistent ball striking.

The TOUR360 4.0 enjoyed a successful debut on tour with Scotland’s Martin Laird emerging victorious in the Justin Timberlake Shriners Hospitals for Children Open in Las Vegas at the weekend.

TOUR360 4.0 is offered in medium and wide widths and in a choice of five colours: White/Black/Metallic Silver, White/Titan Metallic/University Red, White/Titan Metallic/Scout Metallic, Black/Black/Metallic Silver and White/Deep/Tin Metallic

The shoes have an RRP of £119.99.