Decade of dominance for TaylorMade drivers at the Masters

TaylorMade is this year celebrating 10 years at the top of the driver standings at The Masters.

The brand has long been the No1 driver name on the world’s professional tours and, this year, they have underlined that with the 10th consecutive year as the top brand in play at Augusta.

Over the years, the TaylorMade drivers in play have included the 300 Series, R500 Series, r7® quad, r7 SuperQuad, r7 Limited, R9™, R9 460, Burner®, Tour Burner, and most recently the R9 SuperTri and Burner SuperFast.

As they do for every major championship, TaylorMade have also designed a special logo for the tournament for their players to adorn on their bags and caps.

TaylorMade started designing special edition logos in 2003, to pay homage to each major championship and the particular venue at which it is played.

This year’s “Season Opener” logo is highlighted by several special design features including (see pic on right):

1 – The “3” on the yellow flag commemorates the annual Par-3 Contest. A tradition that started in 1960, this year marks its 50th anniversary.

2 – Amateur competitors stay in the Crow’s Nest during tournament week, a tradition that dates to the event’s first years. Located at the top of the clubhouse, the Crow’s Nest accommodates five; only tournament participants are allowed.

3 – The eagle and five stars pay tribute to the 34th president of the United States, a five-star general who left the White House in 1960. A long-time member at Augusta National, several landmarks on the course are named for him, including a tree on the 17th hole, a pond on the Par-3 Course, and a cabin.

4 – A tribute to the 1960 Masters champion, Arnold Palmer, known the world over as “The King” for his charisma and one-time dominance of his sport.