Callaway have stuck their neck on the line by offering customers a free driver - if staff player Phil Mickelson wins the Open Championship at St Andrews.
Callaway’s President of Europe, Middle East and Africa, Neil Howie, said the past two times Callaway had run a similar promotion Mickelson had gone on to win so the odds were firmly in customers' favour.
He added: “The ‘If Phil Wins, You Win’ promotion has been a phenomenal success in the past are we’re pleased to again be offering it to consumers purchasing a driver from our 2010 range.
“Our new product line-up has been delivering victories on Tour all season and I have every confidence Phil will do his best to deliver another Major this year, especially as our loyal customers will all be cheering him on too!”
When consumers purchase a 2010 Callaway Driver from a Callaway Preferred Retailer, they will receive a scratch card that will reveal a unique reference code.
Then by visiting www.mycallaway.eu, driver owners will be able to register for the promotion by inputting the unique reference code; and by subsequently correctly answering three questions about Phil Mickelson.
If Phil should go on to win The Open Championship, all registered purchasers will then be entitled to receive a full refund.
To find a list of preferred retailers visit www.callawaygolf.com