World-renowned golf instructor Hank Haney has signed up to be an ambassador with TaylorMade and insisted that innovation in equipment is the biggest factor in growing the game worldwide.
The company moved to sign Haney, a former coach of Tiger Woods, after his contract ran out with rivals Nike and see the partnership as an ideal way to promote the brand to young golfers across the globe.
Haney, who, has coached more than 200 touring professionals from the PGA, LPGA, Champions, European, Japanese, Australian and Asian Tours, now concentrates mainly on developing his golf academies throughout the world, focussing heavily on working with the next generation of players.
But despite his distinguished background in coaching he insists that innovation in the field of equipment will be what takes the game on in years to come.
“I’m excited about working with TaylorMade Golf as they are clearly the industry leaders in equipment innovation. We share a great passion for helping golfers of all skill levels improve their game by hitting it longer and straighter more often.
"While instruction is getting better and there are more good teachers throughout the world now, golf is still the same. You're still playing a game where you're standing to the side of the ball and the ball's sitting on the ground and you turn your body and you swing your hands and arms.
“There's not going to be some new way to teach the game of golf that's all of a sudden going to make it that much easier. To the extent that equipment manufacturers are allowed to make the game easier and more enjoyable, I think that's going to be a big part of growing the game.
"I'm a teacher and I'm always trying to figure out ways to help people get better but let's face it, most people would rather buy a game than actually work for one. Hopefully, we can continue to make some clubs that will continue to make it a lot easier for them to play the game."