Following Bubba Watson's stunning win at Augusta, PING have announced they will sell 5000 limited-edition all-pink G20 drivers, as used by the new Masters champion - with 5% of the proceeds going to charity.
Watson started using the pink-headed version of the G20 earlier this year in an attempt to raise money for good causes - for every drive the American fires over 300 yards, PING will give $300 to the "Bubba Long in Pink. Driven by PING" campaign.
The Phoenix-based equipment giant also pledged $10,000 up front, and to date an impressive $61,600 has been raised.
Watson is aiming to raise $1m for charities this year, and PING Chairman and CEO John A. Solheim said he was well on the way.
"Bubba is already approaching the target of 300 drives or longer, and we wanted to provide ongoing support for his generous cause," he said.
"Golfers who own a pink G20 will be excited to have this prized possession. They'll not only enjoy the improved performance of the G20, they'll be participating in a wonderful cause," added Solheim.
The pink G20 will retail at £339, and will be available from June in both left and right-handed models.