ECCO launches BIOM Hybrid shoes and reveals 2012 product line-up
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ECCO has announced its new shoe line-up for 2012, with the innovative BIOM Hybrid being billed as this year’s standout product.
The Danish manufacturer will also offer an updated Street shoe, as well as upgraded BIOM and Cool III models.
The BIOM Hybrid combines the outsole from the Street shoe with the Natural Motion technology that featured in the original BIOM that launched last year. Instead of traditional cleats on the sole, the new product features 100 moulded traction bars to aid stability.
“Golf Street literally created the hybrid category, and it all began with the simple notion that a golf shoe can be much more than a golf shoe,” said Michael Waack, Head of Global Golf at ECCO.
“That philosophy along with our foot-first approach to shoemaking and decades of research has now led to the phenomenal BIOM Hybrid,” he added.
ECCO will now offer the popular Street shoe in two new styles, while the BIOM will also be available in upgraded colours.
The Cool III has been designed with all-new upper patterns in Gore-Tex, which makes the shoe waterproof.
INFORMATION: The new BIOM Hybrid will retail at £160, the Golf Street from £110, the BIOM Golf from £185 and the Cool III from £130.
