Ecco Biom Hybrid Wins Product of the Year at the Pro-Shop Europe Awards

Ecco have claimed the latest in a string of awards for their groundbreaking golf shoe collection. Biom Hybrid, the brand’s 2012 headline shoe, picked up the sort-after Product of the Year award at the renowned Pro-Shop Europe Awards.

“To win this award is a huge honour, It’s affirmation of the quality and performance of our hybrid products as well as the esteem of the personnel throughout our golf team.

“Biom Hybrid has been rip-roaring success internationally, and we’ve even improved it for the 2012 season!” says Michael Waack, Head of Global Golf at Ecco.

“At Ecco we continually strive to find ways of improving products further, to find the perfect golf shoe. Our latest modernization, Tour Hybrid, will set the benchmark even higher.”

The 2013 collection will be worn in competition by Tour stars Fred Couples, Graeme McDowell, Thomas Bjorn, Thongchai Jaidee, Stuart Appleby, Bradley Dredge and Andreas Hartø.

Prices: Biom Hybrid – £160

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