Bright Trousers On The Up At Sports Direct
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The magnificent Augusta National played host to the season’s first major, but it was fashion rather than fairways that caught the eye of golfers according to data released by Sportsdirect.com.
Competitors at The Masters famously compete for the green jacket, but it’s the modest trouser that is enjoying the limelight of late with a staggering 48% of players at The Masters wearing coloured trousers during the first day’s play.
Sportsdirect.com sales data shows this flavour for the flamboyant is filtering through to the club golfer, with a massive 58% uplift in year-on-year sales of brightly coloured Dunlop golf trousers.
The first round at Augusta saw a whole rainbow of coloured trousers on show including red, electro blue and even lime green. It also seems that white is the new black with 25 of the 93 man field wearing white trousers compared to only 23 who stepped out in traditional black.
These on-course trends are supported by Sportsdirect.com’s sales data for its range of brightly coloured Dunlop Collection trousers, where white trousers sell in equal quantities to the more traditional black, navy and grey products.
The Dunlop Collection range boast colours including hot pink, lime green, yellow, electro blue and purple. The most popular of the bright colour range is red with 14.6% of sales, closely followed by royal blue (14.2%) and green (13.9%). Hot pink accounts for an amazing 9.2% of sales with an equally surprising 11.9% of people opting to step out in purple strides.
Colour Sales %
Red 14.6%
Royal Blue 14.2%
Green 13.9%
Maroon 12.4%
Purple 11.9%
Orange 11.6%
Hot Pink 9.2%
Teal 6.6%
Yellow 1.4%
Lime 1.1%
Electro Blue 1.1%
Pink 1.0%
Sky Blue 0.7%
Dark Green 0.4%
Dunlop Collection’s trousers are available from Sportsdirect.com at only £7.00 per pair and it’s the competitive price point that the retailer feels has led to the boom in amateur golfers following the fashion fancies of their heroes.
Sportsdirect.com spokesperson, Vincent Smith, said: “The Masters is a great example of how golfing fashion is becoming more and more flamboyant. It’s only natural that amateur golfers want to emulate the professionals and the Dunlop Collection trousers allow them to do that without breaking the bank. Look out for a lime green trouser on a fairway near you!”
