Titleist Introduce 712U Utility Iron To European Market

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Titleist has added a new option in long game performance with the introduction of the 712U, a forged utility iron that provides high speed, traditional blade iron players with improved playability and shot control.

First introduced on the PGA Tour late last year, the 712U is already the most played utility iron on the PGA Tour through the first 14 events of the 2013 season, used by the likes of Adam Scott, Tim Clark and Geoff Ogilvy.

“I don’t like the look of hybrids, but the 712U looks great at address,” said Ogilvy. “It is a bit stronger than a 2-iron, it goes farther than a 2-iron and it’s easy to hit. It feels great, performs how I need it to, and I like having it in my bag.”

Engineered with a deep centre of gravity position for a higher MOI, the 712U delivers increased stability and playability versus a traditional long iron, while providing enhanced trajectory and spin control versus a hybrid.

It also features a wider camber sole design that promotes clean turf interaction and is versatile when trying to hit high or low shots. The 712U also uses a tapered-tip iron shaft for additional trajectory control.

The forged, hollow body 1025 steel construction with a high speed 455 steel face insert provides the performance, looks and feel that have made Titleist irons the number one choice of players across the worldwide professional tours.

“During development of 712U we worked closely with our tour players to design a utility iron that delivers a great combination of consistency and control,” said Steve Pelisek, General Manager, Titleist Golf Clubs. “The deeper CG results in a higher MOI that increases stability at impact, helping players achieve more consistent distance and trajectory control, whether hitting shots high or low.

"With the 712U being so well received out on tour, we decided to make the club available through custom order for those players that need or prefer this type of long game yardage and trajectory solution,” added Pelisek.

Available: May 15th
RRP: £180 (steel shaft) and £200 (graphite shaft).