Lamkin grips has announced that US Open Champion Justin Rose will become a brand ambassador for 2014. The company has enjoyed a long relationship with Justin beginning more than 15 years ago when he and his father visited Lamkin’s U.K. offices for custom grip fitting.
“In every possible way, Justin Rose personifies the core values of the Lamkin brand,” said Lamkin CEO, Bob Lamkin. “He is an incredibly gifted golfer who carries himself, on and off the course, with tremendous poise, humility and integrity. Justin has earned the respect and adoration of millions of worldwide fans and I am truly honored to have him represent our brand.”
Justin will continue to use Lamkin grips and provide valuable player testing and product development feedback. Currently, Justin is using Lamkin’s patented 3GEN golf grips. The proprietary 3GEN material provides unmatched shock absorption without dulling critical shot feedback. Throughout the upcoming season, Justin will also be highlighted in various Lamkin advertising, promotional and social media campaigns.
ABOUT LAMKIN GRIPS
Lamkin Grips’ golf heritage dates back to 1925 when founder Elver B. Lamkin began manufacturing the first leather golf grips. Today, the family-owned business delivers the industry’s widest assortment of performance-enhancing golf grips that continue to earn loyal customers around the world. www.lamkin.co.uk