The Open Championship at Muirfield proved a perfect setting for the unveiling of Mizuno's new MP-4 and MP-54 iron models - due for general release in September.
Both sets reflect a blend of new and old - with the promise of the shotmaking precision needed at the famous links venue.
The heads were delivered to Mizuno's European Tour Workshop to be shown to Mizuno's players for the first time in their final form.
The images (right) were taken by Mizuno's workshop staff and posted on their Open Championship blog.
More information is due on the 29 July.