FootJoy Unveil The 2013 Contour Casual Shoe

Published: 01 October 2012 Last updated: 02 July 2014

FootJoy have re-entered the spikeless shoe market by improving their best-selling Contour Casual model to offer a shoe that fuses casual leisure styling with the ultimate in comfort and flexibility for use both on and off the course.

The original Contour Casual was only launched in May this year, but it almost created a new market overnight, with stocks selling out in record fashion.

The new 2013 Contour Casual range will incorporate a completely new upper pattern design that is highlighted by a colourful saddle option and plain toe blucher. Available in a variety of fashionable colour options, this lightweight shoe has been crafted from full grain leather to deliver excellent support, fit and durability.

In-shoe technology includes a Contoured Platform for superior support, super soft Athletic Mesh linings for added touch and feel comfort and a flexible contoured lightweight PU Fit-Bed that provides additional cushioning.

Outsole technology is highlighted by an EVA midsole that delivers soft cushioning and a Spikeless DuraMax rubber outsole that is durable, flexible and provides comfort and excellent traction.

“The Contour Causal has become an instant hit for FJ since we first launched it in May this year, with demand surpassing expectations,” commented Russell Lawes, European Marketing Manager – FootJoy. “The response from retailers to the 2013 re-design has been extremely encouraging and I firmly believe the new styling reflects the ever-changing fashion demands of the modern golfer.

“This shoe is the ideal option for the golfer who enjoys the convenience of wearing the same shoes from the practice area to the clubhouse, but still demands the premium materials, comfort and style that FootJoy has delivered for over 100 years.”

RRP: £87.50
Colours: Black with taupe accent; taupe; coffee; white with steel blue and a light grey trim and white with orange and a light grey trim.
Sizes: Include half sizes and wide fits
Available: Early November

Website: www.FootJoy.co.uk

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