TaylorMade Launch ‘YOUR1 Summer’ Campaign


TaylorMade has announced the launch of a new campaign called ‘YOUR1 Summer’, which is set to inspire more golfers to experience the R1 this year.

The R1 is the number one driver model on the PGA Tour and has already notched 19 worldwide wins this year, including Justin Rose’s victory last week in the U.S Open Championship.

In celebration, the “YOUR1 Summer” campaign – that runs until 31st July 2013 – will offer things including a ‘YOUR1 Holiday’ competition, ‘YOUR1 Golf Shot’ and ‘YOUR1 Daily’ competitions. 

The YOUR1 holiday competition gives consumers the opportunity to win an all-expense paid golf holiday to TPC Sawgrass that includes 7 nights and 5 rounds of golf.

In addition, consumers have the chance to have their own ‘YOUR1 Golf Shot’ uploaded onto www.experiencetaylormade.eu/your1summer by entering it through the TaylorMade Golf Facebook page.

Golfers will also be invited to post images of their favourite R1 driver pose, with the the best photos uploaded weekly to the YOUR1 Summer website.

During the campaign period, TaylorMade will also give away 1000 R1 prizes through Twitter, via their page @TaylorMadeTour. 

For more information on YOUR1 Summer and to watch TaylorMade Tour Staff professionals like Rose talk about why they love their R1 drivers, visit www.taylormadegolf.com

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