FootJoy Unveil Limited Edition Masters MyJoys
Published: Last updated:
FootJoy is celebrating the season’s first Major Championship by introducing a brand-new “Augusta-inspired” limited-edition green colourway to its innovative MyJoys model.
From April 8th, FootJoy enthusiasts can design their own unique pair of MyJoys golf shoes using striking dark green tortoise and patent printed leather, reminiscent of the famed fairways of Augusta National.
The new hand-crafted leather is being offered on all the men’s & women’s golf shoes available on the MyJoys website, including popular styles such as the ICON, DryJoys Tour and Contour Series.
One man who will be wearing his FootJoys at Augusta this year is defending champion Bubba Watson, who is a big fan of customising his own footwear and last year strode up the 10th hole in his white/pink FootJoy ICON Wave, en-route to a dramatic first Major Championship victory.
“Our MyJoys programme continues to captivate the imagination and inspire the creative juices of golfers all around the world,” commented Russell Lawes, European Marketing Manager for FootJoy.
“We are always looking to introduce original patterns, colours and leathers into the mix and felt the first Major of the year represented the ideal opportunity to unveil this inspired colour option.”
The custom offering is available at www.myjoys.co.uk and from authorised FootJoy retailers.
Website: www.FootJoy.co.uk
