Game Golf Launch Revolutionary Golf Device

A new revolutionary golf score tracking device will soon be on its way to the UK market as GAME GOLF has launched the early stages of its campaign to attract golfers.

The device has already been utilised by the brand’s tour backers, with Graeme McDowell at the 2012 Masters and US Open and Lee Westwood at the Tour Championship, the French Open and the AT&T Pro-Am.

The GAME GOLF device attaches to your belt and seamlessly records your shot location and distance to digitally plot your round, which you can then share with your friends and compare to previous rounds and other users, including McDowell and Westwood.

In an exclusive interview with TG, GAME GOLF CEO John McGuire explained how the new device works. “It’s not a swing device, we don’t capture your swing. It’s recreating your round of golf that you just played. It is recording the club you’re using, we’ll know your location and from that we generate your distances.

“It attaches to your belt and then you’ve got 18 tags, 14 for you golf clubs and four spares. Each fits into the butt of your grip. So let’s walk through a scenario. You’re standing on the first tee, you take out your driver, the tag is at the top of the club’s handle and the device is on your belt.

“You make a deliberate action by bringing the tag close to the device where it registers you are about to take a shot.”

The device now knows you are hitting a shot, and registers this each time to track your pinpoint location around your course, helping you to instantly record fairways hit, greens-in-regulation and so on.

McGuire continued that: “It’s designed to be simple, fun and very visually engaging.

“One of the benefits is you now have accurate distances with each of your clubs. Number two is that all of your statistics are automatically generated; three, over time, it records your trends relative to yourself and other people and four, there is a large social element.

“I could play a round here in San Francisco at the Olympic Club and I could compete against my brother in Ireland. We could compete on longest drives and the device will show who has won these competitions.

“You could create a challenge with me to see who has the longest drives at the weekend. You play your course and I play my course and the system works out your average distances and creates a leaderboard.

“You set it up online and, from an aspirational golfer’s point of view, you can now compete against Graeme and Lee and look at the results on the gameyourgame.com and an app you can download.

“It recreates your game and all of your statistics and gives you your percentages. We are mapping all the courses and should have them all ready when we go live, initially in the US and then following in the UK.”

Moving on to talk about the support of McDowell and Westwood, McGuire said: “The interesting thing with these guys is they are involved in the product development process, so they are very interested in what we are doing because we brought them early enough.

“They are a part of the company, we haven’t paid them any money to be part of this, in fact they have invested into the company.

The device is completely game legal as your data is only viewable post round and can be easily charged after every 36 holes with a USB lead.

Sales will go live on March 5th, on a speical pre-orders platform to help generate money and give feedback on the design before mass market availability around June 2013.

To find out more, visit gameyourgame.com