Adams Golf Unveils New Super 9031 Hybrid And Super DHy Driving Iron


Adams Golf has announced the addition of the Idea Super 9031 and Idea Super DHy to its award-winning family of hybrids. Both models are geared toward low-to-mid handicap players and reflect Adams’ renowned easy-to-hit for all skill levels philosophy.

The Super 9031 improves upon the Idea Pro Black 9031, with enhanced shaping and the use of slots to produce a hotter clubface. While the Idea Super DHy offers a penetrating ball flight with workability that is superior to standard long irons.

“These new additions fill a gap that better golfers need – easy-to-hit clubs that go farther will also help them manipulate their shot shape,” said Justin Honea, Director of Product Development. 

“Our Tour reps receive numerous requests each week from players wanting our hybrids with these different characteristics and we’ve delivered with the 9031 and the DHy.” 

The 9031 features a compact 80cc clubhead that combines a Cut-Thru sole slot with a refined crown slot. The result is faster ball speeds compared to non-slotted hybrids and traditional long irons. An ultra-thin steel clubface also produces a trampoline effect approaching the USGA limit.

“Our goal was to improve what was already arguably the most popular hybrid on the PGA Tour, and we succeeded,” said Michael Fox, Director of Product Marketing. “When you look at the performance characteristics combined with strategically-placed center of gravity toward the toe, the Super 9031 is the ultimate players’ hybrid.”

Adams' other new long iron replacement is the power-packed DHy. It gives the extra distance and forgiveness of a hybrid with the shot-shaping control and workability of a long iron, while a unique bulge-and-roll face technology improves forgiveness and shot dispersion.

"We set out to design this club as an easier to hit alternative to most of the utility clubs on the market,” added Fox. “Tour players consistently rave about its versatility and how ideally it launches the ball, with several asking if we can make them a full set of DHy irons!”

Idea Super 9031

Shaft: Mitsubishi Diamana+ 82 shaft (R, S and X flex)
Lofts: 16°, 18°, 20° and 23° with left-handed models for 18° and 20°.
RRP: £159.99
Available: May

Idea Super DHy

Shaft: Matrix OZIK X3 White Tie shaft in R, S and X flex.
Lofts: 18°, 21°, 24° and 27° with left-handed models for 18°, 21° and 24°.
RRP: £159.99
Available: May.