TaylorMade Unveil A Black R1 Driver

TaylorMade have announced they will make their first black driver since 2010, as the popular R1 is set to get a makeover.

“For three years we have only made white drivers and have heard from a number of golfers who just prefer the look of black,” said President and CEO, Mark King.

“Our commitment has always been to provide golfers with the best performing golf equipment. The R1 Black gives players who prefer that colour access to our industry leading technology.”

Similar to the white version – which has already claimed 16 worldwide tournaments this year – the R1 Black driver gives the golfer 12 loft-sleeve settings and 7 face-angle positions, as well as two moveable shot-shape weights.

The R1’s three adjustability technologies allow it to be tuned 168 different ways to specifically fit a player’s swing to optimise distance and accuracy.

The new colour option will debut on the PGA Tour next week in Memphis, with Kind adding: “Members of our Tour staff now have two colour options. We will see a number of them opt for R1 Black, while others will stay in the white version to take advantage of the white/black contrast and alignment benefits.”

The R1 Black features an ultra-light Aldila RIP Phenom and will be available from the 1st of July 2013 on a limited edition basis for an RRP £349, and £399 for the TP version.

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