Callaway unveils forged performance Apex iron

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Callaway may have sold off the Ben Hogan brand last year but it held on to the Apex name and now, it has launched a new range of Apex irons. Billed as a distance iron offering the feel of a forged iron, Callaway’s new Apex model features an ‘Ultra Hot’ steel face insert for increased ball speeds and tungsten sole weights in the long irons for higher launch. 

The irons feature the same thin 455 Carpenter Steel face insert found in Callaway’s popular X Hot fairway woods and testing has shown an additional 1-2mph in ball speed at impact compared with previous models. This means greater distances with the same swing speed. 

The ultra-soft 1020 Forged carbon steel body of the Apex Irons delivers a responsive feel to all shots, giving golfers the right level of feedback and allowing for precise distance control. 

Featuring in the 3-5 iron, strategically placed tungsten inserts in the sole  lowers the centre of gravity, increases forgiveness and helps golfers get the ball in the air easier and quicker.

New wide spaced grooves positioned at a 30-degree angle are supposed to deliver more consistent spin from a variety of lies, promoting accurate distance control into and around the greens.

Golfers can also experience greater consistency through premium steel and graphite shaft options. In steel, a new True Temper XP95 lightweight steel shaft delivers a high launch characteristic with a controlled ball flight through its proprietary Variable Wall Technology, where the wall is thinner towards the butt section of the shaft for improved feel and then thickens towards the tip of the shaft for better control and accuracy.

In graphite, UST Recoil is a lightweight graphite shaft that features a higher flex point, to aid workability and feel. 

Details: 3-SW (including AW), steel and graphite shafts (*Tungsten inserts in 3- to 5-iron only). Available December 2013. Prices TBC

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