Monday 24 March 2014
As golfers far and wide are preparing for the excitement of 2014’s first Major at Augusta, IJP Design has launched ‘The Azalea Jacket’ limited edition putter cover. The first in the 2014 series of four limited edition putter covers, this cover has been specially designed to mark one of golf’s most legendary places, Augusta. Akin to the brand-new IJP Design Spring/Summer...
Written by Joel Tadman on Friday 21 March 2014
PING has unveiled a 13-degree Rapture 3-wood for golfers looking for a versatile driver alternative or hotter-faced 3-wood. The multi-material, adjustable design combines a Ti 8-1-1 titanium body, high-strength beta-titanium face and dense tungsten sole plate for increased ball speed and lowered spin, leading to more distance and accuracy. Click on the video (below) to watch our First Hits review of...
Written by Joel Tadman on Tuesday 18 March 2014
PGA Tour star Rickie Fowler takes a first look at Puma’s new BiOFUSION golf shoe with head of footwear Grant Knudson. The BIOFUSION is the latest Tour shoe from Puma’s Pro Collection and is part of the LiteStyle platform, designed to provide golfers with the ultimate performance, lightweight comfort and style. Hearing consumers’ demand for more options offering lightweight comfort, the average weight...
Tuesday 18 March 2014
The new adizero one golf shoes have been designed to offer more traction, be more green friendly and reduce fatigue at the end of the round by being made 10 per cent lighter than its predecessor. Woburn Golf Club was in tremendous condition considering the heavy rain falling in recent months, arguably the perfect time to put the new spike...
Written by Joel Tadman on Friday 14 March 2014
Galvin Green is introducing a free App this month to give serious golfers the full story behind the hi-tech performance garments in its bumper 2014 Spring/Summer Collection. Free to download on all iPhones, iPads and android devices as part of the brand’s exciting new GEAR UP campaign, the App includes a movie filmed in a wind tunnel showing garments in the...
Written by Joel Tadman on Friday 14 March 2014
Golfer Rich Warnes became the second player in just 10 days to record a hole-in-one in his first round after being fitted for a new Bridgestone golf ball when he hit an ace at Hainsworth Park Golf Club in Brandesburton, East Yorkshire at the weekend. Following in the footsteps of Irishman David Donnelly who recently had a hole-in-one at Ashbourne Golf...
Written by Joel Tadman on Friday 14 March 2014
Sundog Eyewear has expanded its range of golf-specific Mela-Lens glasses to more than 20 models to offer improved vision and reduced eye fatigue for performance-seeking golfers. The Mela-Lens technology incorporates synthesized melanin to filter out 98% of ‘Blue’ light, which creates veiled glare in the eye, as well as fatigue. The lens also provides golfers with complete protection from Ultraviolet A, B, and...
Written by Joel Tadman on Tuesday 4 March 2014
Colourful brand Cobra Golf is helping golfers make a splash on the course in time for the Masters with the release of a Limited Edition Green BiO CELL Driver. The model is designed to help golfers ‘Go Long’ thanks to MyFly8, SmartPad and BiO CELL E9 Face Technologies to help manage trajectory and provide unmatched distance. Beginning on March 15, only 2,014 units...
Written by Joel Tadman on Monday 3 March 2014
Nike athletes dominated the golf headlines this weekend by winning on both the PGA and European Tour. England’s Ross Fisher and Russell Henley each secured their first wins this season at the Tshwane Open and Honda Classic, respectively. Nike athlete Rory McIlroy, who found himself in a sudden-death playoff with Henley in Florida, finished tied for second. With the new VRS Covert 2.0 Tour...
Written by Joel Tadman on Friday 28 February 2014
Lamkin, the grip company chosen by Justin Rose and Brandt Snedeker, has introduced a new line of high-performance UTx grips. They feature new Tri-Layer Technology, designed to optimize grip feel for enhanced shot-making capabilities and exceptional wet-weather performance. In development for more than two years, the UTx grip is made up of three functional layers that, when blended together, create a grip...
Written by Joel Tadman on Monday 24 February 2014
Jason Day eventually emerged victorious after a titanic battle with Victor Dubuisson in the final of the WGC Accenture Matchplay at Dove Mountain. The Australian secured victory on the 23rd hole of the final after his opponent got out of trouble with two near-miraculous recovery shots from the cacti on the first two play-off holes. Playing at nearly 3,000 feet above sea...
Written by Kevin Brown on Friday 21 February 2014
Top Premier League footballer Scott Parker can’t wait to get back onto the golf course….after hopefully steering Fulham to Premier League survival. Parker took time out from the London club’s relegation scrap and was the star attraction at the recent launch of the new Nike Covert 2.0 range at American Golf Centre in New Malden, Surrey. The tough-tackling Fulham midfielder was custom-fitted...
Written by Joel Tadman on Monday 17 February 2014
The new Hyperadapt Wind jacket from Nike features the same four-way stretch technology and sweater-like feel as the Hyperadapt Storm-FIT jacket in a lighter, windproof and rain-resistant version perfect for spring. “With the Hyperadapt Wind jacket there’s no need to ‘size up’ – it’s designed to fit and move with your body,” says Merritt Richardson, Nike Golf VP of Global Golf...
Monday 17 February 2014
European Tour star Jamie Donaldson has signed an exclusive three-year deal with internationally renowned Swedish fashion house J.Lindeberg. The world number 28 has agreed a new partnership with the leading Scandinavian clothing firm to showcase its full range of trend-setting golf wear at tournaments throughout the season. Donaldson has established himself as one of the European Tour’s leading players over the last...
Written by Joel Tadman on Monday 17 February 2014
Cleveland Golf and Srixon have today opened its latest Centre of Excellence at Studley Wood GC, Oxfordshire. The new Centre of Excellence will give golfers one-on-one tuition with Studley Wood’s team of PGA Professionals as well as a technology driven custom fitting for both clubs and golf balls by utilising the same TrackMan software used by many of the world’s best...
Written by Joel Tadman on Friday 14 February 2014
PING has introduced the Ketsch putter, which the company precision mills at its headquarters to offer unprecedented distance control, extreme forgiveness, and accurate alignment. It is the newest model to benefit from variable-depth grooves, which produce consistent results across the face. A 17-4 stainless steel sole weight creates a high MOI and makes the aluminium, mallet-style head highly forgiving. “What really...
Written by Joel Tadman on Friday 14 February 2014
ECCO has introduced four new versions of its popular Tour Hybrid model for Spring/Summer 2014, catering for golfers seeking the combination of a classic leather upper design with an outsole suited to be worn on and off the course. Now offered in a brogue version – as well as traditional, two-tone and embossed saddle options – each Tour Hybrid model (RRP...
Written by Joel Tadman on Monday 10 February 2014
Cleveland Golf has announced two trade-in promotions for golfers looking to upgrade their irons and wedges in 2014. Both promotions will run from March 15th 2014 to 31st July 2014. The irons promotion will allow anyone trading in any full set of irons to receive £100 off a new set of Cleveland irons. Available to all golfers, anyone trading in their...
Written by Joel Tadman on Friday 7 February 2014
Adams’ new XTD irons are the first to feature a cross-cavity design combined with Cut-Thru velocity slots to create even more distance. The XTD series houses the company’s thinnest cast-iron face to date, promoting maximum deflection and ball speed. Its club engineering promotes ideal launch angles throughout the set, with explosive height off of the face, penetrating ball flight and more...
Written by Joel Tadman on Thursday 6 February 2014
TaylorMade has announced the release of Tour Preferred and Tour Preferred X: two Tour-calibre golf balls that have undergone a decade of prototype testing. Key to the performance of the two ball models is TaylorMade’s patented technologies, which include a new REACT core for greater ball speed on all shots for increased distance and a Spin Mantle, which is designed to deliver precise...