Callaway has launched two new Apex models to join the Apex and Apex Pro in its iron range. The Apex MB (muscle back) is a blade for the purist seeking the ultimate in feel and workability while the Apex Utility is a hybrid replacement club that offers a strong flight off the tee and playability from the turf.
When creating the Apex MB, Callaway collected input from its Tour staff and made subtle shape changes to offer the slimline look and feel of a forged blade but with some playability too.
The Apex MB boasts the same High Performance grooves that feature in the Apex and Apex Pro irons, which are wide spaced for enhanced spin consistency regardless of your lie. Plus, the white satin finish is the same, so you can blend them with other models in the Apex line up seamlessly.
“The Apex MB iron really is an exercise in attention to detail,” Dr. Alan Hocknell, of Callaway, told TG. “We used tour feedback to make subtle changes to the shape and the sole camber to improve turf interaction. Progressive CG positioning means the short irons fly a little lower, clean, simple look of a one-piece forging with a satin chrome finish consistent with other Apex irons.”
Details: RRP: £799 (seven-piece set). KBS Tour V shaft as standard.
Callaway’s new Utility iron also has the same finish as the Apex irons and was designed using player feedback. It features a thin, high strength steel face with a hollow construction but is styled to look more like an Apex iron.
“From the player feedback we’ve received, we found that golfers wanted to use it off the tee and therefore wanted more ball speed consistency up and down the face,” said Callaway’s Alan Hocknell. “So we made the face taller and more robust for consistent ball speeds on different impact locations.”
Callaway also found the old X utility had too much left tendency for better players, so the new Apex utility is more neutral biased in its CG positioning. The CG is still positioned low in the head to assist launch. It’s slimline in appearance to appeal to good players and offer workability. A wider sole makes it easier to hit off the deck too.
Details: Available in 18°, 21° and 24°. RRP £169