February

  • Lamkin unveils new UTx grips

    Written by Joel Tadman on Friday, 28 February 2014

    Lamkin, the grip company chosen by Justin Rose and Brandt Snedeker, has introduced a new line of high-performance UTx grips. They feature new Tri-Layer Technology, designed to optimize grip feel for enhanced shot-making capabilities and exceptional wet-weather performance.  In development for more than two years, the UTx grip is made up of three functional layers that, when blended together, create a grip...

  • Jason Day's WGC Accenture Matchplay winning clubs

    Written by Joel Tadman on Monday, 24 February 2014

    Jason Day eventually emerged victorious after a titanic battle with Victor Dubuisson in the final of the WGC Accenture Matchplay at Dove Mountain. The Australian secured victory on the 23rd hole of the final after his opponent got out of trouble with two near-miraculous recovery shots from the cacti on the first two play-off holes. Playing at nearly 3,000 feet above sea...

  • Hot shot Parker loves the new Nike driver

    Written by Kevin Brown on Friday, 21 February 2014

    Top Premier League footballer Scott Parker can't wait to get back onto the golf course....after hopefully steering Fulham to Premier League survival. Parker took time out from the London club's relegation scrap and was the star attraction at the recent launch of the new Nike Covert 2.0 range at American Golf Centre in New Malden, Surrey. The tough-tackling Fulham midfielder was custom-fitted...

  • Nike introduces new Hyperadapt Wind Jacket

    Written by Joel Tadman on Monday, 17 February 2014

    The new Hyperadapt Wind jacket from Nike features the same four-way stretch technology and sweater-like feel as the Hyperadapt Storm-FIT jacket in a lighter, windproof and rain-resistant version perfect for spring.  “With the Hyperadapt Wind jacket there’s no need to ‘size up’ – it’s designed to fit and move with your body,” says Merritt Richardson, Nike Golf VP of Global Golf...

  • Jamie Donaldson signs with J.Lindeberg

    Monday, 17 February 2014

    European Tour star Jamie Donaldson has signed an exclusive three-year deal with internationally renowned Swedish fashion house J.Lindeberg. The world number 28 has agreed a new partnership with the leading Scandinavian clothing firm to showcase its full range of trend-setting golf wear at tournaments throughout the season. Donaldson has established himself as one of the European Tour’s leading players over the last...

  • Cleveland Golf & Srixon opens new Centre of Excellence at Studley Wood

    Written by Joel Tadman on Monday, 17 February 2014

    Cleveland Golf and Srixon have today opened its latest Centre of Excellence at Studley Wood GC, Oxfordshire. The new Centre of Excellence will give golfers one-on-one tuition with Studley Wood's team of PGA Professionals as well as a technology driven custom fitting for both clubs and golf balls by utilising the same TrackMan software used by many of the world's best...

  • PING rolls out Ketsch putter

    Written by Joel Tadman on Friday, 14 February 2014

    PING has introduced the Ketsch putter, which the company precision mills at its headquarters to offer unprecedented distance control, extreme forgiveness, and accurate alignment. It is the newest model to benefit from variable-depth grooves, which produce consistent results across the face. A 17-4 stainless steel sole weight creates a high MOI and makes the aluminium, mallet-style head highly forgiving. “What really...

  • ECCO reveals new Tour Hybrid styles

    Written by Joel Tadman on Friday, 14 February 2014

    ECCO has introduced four new versions of its popular Tour Hybrid model for Spring/Summer 2014, catering for golfers seeking the combination of a classic leather upper design with an outsole suited to be worn on and off the course.  Now offered in a brogue version – as well as traditional, two-tone and embossed saddle options – each Tour Hybrid model (RRP...

  • Trade in your irons and wedges with Cleveland this year

    Written by Joel Tadman on Monday, 10 February 2014

    Cleveland Golf has announced two trade-in promotions for golfers looking to upgrade their irons and wedges in 2014. Both promotions will run from March 15th 2014 to 31st July 2014. The irons promotion will allow anyone trading in any full set of irons to receive £100 off a new set of Cleveland irons. Available to all golfers, anyone trading in their...

  • Adams introduces New XTD Cross-Cavity Irons

    Written by Joel Tadman on Friday, 7 February 2014

    Adams’ new XTD irons are the first to feature a cross-cavity design combined with Cut-Thru velocity slots to create even more distance.  The XTD series houses the company’s thinnest cast-iron face to date, promoting maximum deflection and ball speed. Its club engineering promotes ideal launch angles throughout the set, with explosive height off of the face, penetrating ball flight and more...

  • TaylorMade showcases new TP balls

    Written by Joel Tadman on Thursday, 6 February 2014

    TaylorMade has announced the release of Tour Preferred and Tour Preferred X: two Tour-calibre golf balls that have undergone a decade of prototype testing.  Key to the performance of the two ball models is TaylorMade’s patented technologies, which include a new REACT core for greater ball speed on all shots for increased distance and a Spin Mantle, which is designed to deliver precise...

  • Adams unveils new Pro series of hybrids

    Written by Joel Tadman on Thursday, 6 February 2014

    Adams Golf has unveiled three new hybrids including the Pro Hybrid, projected to be the No. 1 model on the PGA TOUR in 2014.  Adams, which boasted the most hybrids in play on the PGA and European Tour last year, has created a single design that works for players of all skill levels. It incorporates preferences from Tour players and the...

  • Benross 2014 ranges boosted by key tech upgrades

    Written by Joel Tadman on Wednesday, 5 February 2014

    Benross has made some key changes to its product line-up for 2014, which hits the shelves on the week commencing February 17th. While the heads have undergone only minor design tweaks, the big upgrade has been in the stock grips and shafts offered, but at no extra cost. The British brand has teamed up with shaft manufacturer Aldila to offer three...

  • BioFlow adds Tommy Fleetwood to Tour pro roster

    Written by Joel Tadman on Wednesday, 5 February 2014

    Bioflow, one of the world's leading suppliers of magnetic wrist products, has bolstered its stable of professional golfers for 2014 with the addition of talented young Englishman, Tommy Fleetwood.  The 22-year-old from Southport becomes the latest professional golfer to recognise the benefits of Bioflow magnetic therapy. “I'm delighted to become part of the Bioflow family and endorse their products,” he said. “The...

  • Lynx launch Boom Boom 3 irons

    Written by Joel Tadman on Tuesday, 4 February 2014

    Lynx has launched the first new iron under its flagship Boom Boom product family, aiming to redefine the levels of power, distance and feel achievable from a cast head.  The one-piece steel casting features two cavities - the first, a muscle-back cutout design which distributes weight effectively around the clubhead for forgiveness; the second, a  narrower deep ‘power channel’ immediately behind...

  • Cobra showcase BiO CELL technology

    Written by Joel Tadman on Tuesday, 4 February 2014

    Cobra has revealed the design secrets behind its new BiO CELL fairway woods and hybrids via a YouTube video. The clip features Mike Yagley, Director of R&D, and Jose Miraflor, Director of Product Marketing, who run through the new tech features of the BiO CELL fairway woods and hybrids. ...

  • TaylorMade Introduces the PROJECT (a) Golf Ball

    Written by Joel Tadman on Monday, 3 February 2014

    TaylorMade has launched its PROJECT (a) golf ball engineered to promote more spin and improved performance where amateurs need it most - into and around the green. The “a” in Project (a) stands for “amateur,” and the reason for its creation is simple: Amateur golfers generate less spin than Tour professionals. Project (a) is designed to deliver more spin on mid...

  • Gallacher defends Dubai crown

    Monday, 3 February 2014

    Stephen Gallacher successfully defended his Omega Dubai Desert Classic title thanks to a back-nine fight back on Sunday.  The Scot, who fired a 9-under-par back nine on Saturday to earn a three shot lead, stumbled early on during the final day, dropping four shots in the first nine holes. But the players around him couldn’t captilize and a birdie on the 11th...