January

  • New adidas golf shoe even lighter

    Written by Joel Tadman on Thursday 9 January 2014

    adidas golf has revealed the visually-striking adizero one, an evolution of the original that tips the scales at only 272 grams, 10% lighter than the adizero Tour. With adizero one, adidas Golf has taken adizero footwear to a new level of light, delivering more stability than ever before in the lightest cleated performance golf shoe the company has ever created.  The...

  • Odyssey unveils new high-MOI putters

    Written by Joel Tadman on Tuesday 7 January 2014

    Odyssey, the No.1 putter on Tour, has announced the release of two larger-headed, high MOI putters.  Part of the revolutionary Versa family, the Jailbird represents the next step in high contrast visionary alignment by using Double Versa Technology to give golfers the opportunity to highlight a proper face angle at address, through the stroke and at impact. In tests, Double Versa Technology allowed over...

  • TaylorMade resurrects TP irons

    Written by Joel Tadman on Tuesday 7 January 2014

    TaylorMade has resurrected its Tour Preferred line with three new iron models – MB (£899), Tour Preferred MC (£849) and Tour Preferred CB (£749). The Tour Preferred MB (muscleback), which was played by Dustin Johnson at the Hyundai Tournament of Champions, is a traditional forged iron with a compact shape, thin topline and very little offset. Minimal sole camber allows better players...

  • Matteo Manassero signs for Callaway

    Monday 6 January 2014

    European star Matteo Manassero is the latest big-name to sign for Callaway Golf. Just days after the firm revealed it has recruited Henrik Stenson, Manassero has been confirmed as playing a full bag of Callaway and Odyssey gear in 2014.   The 20-year-old from Como, Italy, has been a global golf superstar since he burst onto the scene as...

  • PING expands TR putter range

    Written by Joel Tadman on Thursday 2 January 2014

    Following the success of the Scottsdale TR putter range on tour, the new Karsten putter line up also benefits from PING’s True Roll technology, which features variable depth grooves milled directly into the face for more consistent ball speeds on a variety of strike points.  An elastomer back-cavity insert enhances feel and sound and each putter comes in a unique, copper...

  • PING unveils Karsten hybrid/iron set

    Written by Joel Tadman on Thursday 2 January 2014

    The largest and most forgiving irons in Ping’s range for 2014 are made of 17-4 stainless steel.  The Karsten irons are a mammoth 8.5 per cent more forgiving than the G25, down to the larger head size and perimeter weighting, making them a serious option for beginners and those with low swing speeds. The irons feature progressive length and lofts for seamless...

  • PING i25 woods and irons hit shops today

    Written by Joel Tadman on Thursday 2 January 2014

    PING has unveiled its new i25 line up of woods and irons designed to offer distance and forgiveness consistently for all abilities of golfer – and they’re on sale today! A distinguishing characteristic of the i25 driver and fairway woods are patented racing stripes on the crown. The same width as a golf ball, the stripes offer a visual cue (consciously...

  • Ernie Els signs with Adams Golf

    Written by Joel Tadman on Thursday 2 January 2014

    Four-time major champion Ernie Els has signed a multi-year agreement with Adams Golf, the maker of the No.1 hybrid on the European and PGA Tour.  Els will use a range of the company’s products and showcase the brand’s logo on his bag and headwear. “As a player, there are many factors in something as fundamentally important as your equipment. Everything about Adams...