FootJoy launches new performance footwear category
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FootJoy has launched a new footwear category that delivers ultra-lightweight waterproof performance, ideal for play in all conditions.
The eye-catching new FootJoy HydroLite family offers a range of stable, comfortable golf shoes with a low-profile outsole for stability, flexibility and durability. There’s the option of seven spiked and three spikeless models.
The range is a mix of traditional and fashion-forward sports styling to cater for all tastes. There’s also the added option of the BOA lacing system and a variety of classic and modern colour options.
To celebrate the unveiling of the FootJoy HydroLite footwear family, each golfer who purchases a new pair of FJ HydroLite or HydroLite SL will be offered a free FJ #1 Shoe in Golf Poker Chip ball-marker, each with its own unique number. Each chip will be entered into a draw that will take place on March 31, 2014. One lucky golfer will win a once-in-a-lifetime opportunity to tee-it-up alongside one of FJ’s Brand Ambassadors in the 2014 BMW PGA Championship Pro-Am at Wentworth on May 21.
Additional prize winners will also receive a variety of other FootJoy 2014 products, including FootJoy HydroLite Rainwear. Winners will need to reply to ukfjpromotions@acushnetgolf.com sharing an image of them with their ball marker to confirm entry for prizes.
This new performance category from FootJoy represents a new dawn within the brand’s popular mid-price point golf shoe category, which continues to be a firm favourite amongst golfers around the globe.
Standout features and benefits of the new FootJoy HydroLite include technologically advanced, lightweight, full-grain leather uppers for the very best in waterproof protection, alongside superior comfort and fit. A new low-profile outsole also provides increased flexibility and stability through each stage of the swing, with the addition of the P.I.N.S (Performance Insert System) cleat system.
“Our new HydroLite range represents a truly extensive collection of performance-enhanced spiked and spikeless golf shoes at fantastic value to golfers,” commented Russell Lawes, FootJoy Marketing Manager. “The attributes that are present within this exciting new category certainly demonstrate FJ’s pioneering product innovation that has seen us lead from the forefront of the golf footwear industry, delivering great-value innovations that benefit golfers of all abilities. With their eye-catching styling and enhanced performance technologies, FJ HydroLite & HydroLite SL will be a significant addition to our most diverse and feature packaged golf shoe range to date.”
FootJoy HydroLite is available in the following colour options; White/White Tumbled, White/Taupe Tumbled, Black/Black Tumbled, White/Red and White/Black. FootJoy HydroLite is also available with the BOA Lacing system in White/Silver or Black/Black. RRP: £87.50 (£99.95 BOA).
The HydroLite SL is available in White/Black, White/Lime and White/White colour options. RRP: £79.95.
