Srixon launch AD333 Tour ball
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Srixon is hoping to build on the success of its AD333 golf ball by launching the AD333 Tour, a three-piece model aimed at golfers that want a long, softer-feeling mid-price offering. It boasts many of the features found in Srixon’s premium Tour ball, the Z-STAR, including an EGG core, Speed Dimple and Spin Skin coating.
Srixon believe this ball opens up a new era of choice for the consumer and aims to take advantage of around 10 per cent of the ball market with this new model. The AD333 ball has been the best-selling two-piece ball since 2007 and this is the first three-piece AD333 model brought to market.
“We developed the AD333 Tour to offer the aspiring club player a 3-piece option with characteristics of a Tour-type product,” said Dean Cracknell, Cleveland Golf/Srixon Product Manager. “The construction has been tailored to accommodate a wide cross-section of golfers – that may not possess the skill-set of a Tour Professional.”
Srixon’s Energetic Gradient Growth (EGG) core technology has been a staple for the company for many years. It means the solid rubber core has a varying stiffness profile, where it’s soft in the middle and harder at the perimeter. This creates a spin separation between clubs – less with the driver, more with the irons and wedges.
Srixon’s Spin Skin was created using feedback from tour players, who were seeking more spin on partial approach shots from rough. A blended, highly resilient soft mid layer improves friction between the golf ball and club surface by as much as 20% for added feel and control.
The Speed dimple is an increased occupancy ratio of dimples on the surface, up to 344 dimples from 333. These strategically placed extra 11 dimples reduces coefficient of drag, making the ball more unyielding in the wind for a more stable ball flight. The AD333 Tour uses a more premium urethane cover rather than ionomer, which adds to the softer feel.
Details: Available March 1st, 2014. RRP £36.00 per dozen.