Skechers Performance Division have announced that Matt Kuchar (pictured) as the face for their new Skechers GOgolf line.
The seven-‐time PGA TOUR champion will feature in a global Skechers GOgolf advertising campaign, Skechers Performance Division will also collaborate with Kuchar on a namesake signature shoe line.
“We are excited to announce the addition of Matt Kuchar to the Skechers Performance Division as we expand the Skechers GOgolf line,” said Robert Greenberg, Skechers Chief Executive Officer. “Aligning with Matt is key to our overall growth strategy for the Performance Division and we know he will play an integral role in building brand awareness with both consumers as well as the discerning golf community.”
After bursting on to the scene at the 1998 Masters as the reigning U.S. Amateur champion, Kuchar has claimed seven titles on the PGA Tour and is a perennial fixture atop tournament leaderboards. His 2013 season was a banner year, as he earned two PGA Tour titles and helped the U.S. squad win the Presidents Cup.
“Whether competing or practicing, I’m on my feet for hours, so the comfort and performance of my shoes is a critical factor in my success,” Kuchar said. “In trying out the GOgolf line, I was really pleased both with the shoe and with the Skechers Performance Division team. Their attention to detail and expertise in performance footwear is impressive.”
“Matt brings a great deal of knowledge to our product development,” added Rick Higgins, VP of Merchandising/Marketing, Skechers Performance Division. “He offers all the qualities we look for in a brand ambassador so we’re thrilled to partner with him on our Skechers GOgolf line. We work closely with our elite athletes to build innovative footwear and Matt’s insight will help infuse our existing award-winning technologies into our golf offering.”
For more information on Sketchers GOgolf line visit www.skechersgogolf.co.uk