Galvin Green is introducing a free App this month to give serious golfers the full story behind the hi-tech performance garments in its bumper 2014 Spring/Summer Collection.
Free to download on all iPhones, iPads and android devices as part of the brand’s exciting new GEAR UP campaign, the App includes a movie filmed in a wind tunnel showing garments in the most extreme wet and windy conditions, as well as a store locator and news platform.
The easy-to-use App also explains Galvin Green’s Multi-layer concept by showcasing key performance-related features in the latest Shell (GORE-TEX), Warm (INSULA), Cool (VENTIL8) and Base (SKINTIGHT Compression) layers that are designed to function together to cope with varying conditions. Golfers can also look in more detail at every garment and accessory within these four layers by clicking on tabs that take them straight to the men’s and ladies’ collections on the Galvin Green website.
Another highly-technical feature is a GEAR UP camera that becomes interactive once a mobile or tablet appears over an icon in a Lookbook available at stockists or on in-store display units around the country. Key features and colour options for selected jackets and other garments are then depicted to make it easier for the customer to reach an informed decision on what to buy.
Through applying the camera, garments featured in the 36-page Lookbook literally come to life on touch screen devices, with graphic examples of the latest lines in the Multi-layer range, such as the Alex GORE-TEX jacket, Byron WINDSTOPPER and Davis INSULApullover.
The App spotlights garments that have had to pass the most extreme quality control tests to qualify for inclusion. These tests uniformly involve unusually high levels of exposure to water, as well as vigorous play-test sessions.
Filming and photography for both the App movie and the Lookbook took place at Sweden’s Aeronautical Research Institute in Stockholm, where the outstanding protection offered by Galvin Green outerwear garments was put to the test.
“With every new collection we strive for perfection and the App – the first of its kind in golf apparel – gives golfers a detailed insight into the 2014 range,” said UK Managing Director Mike Johnson-Hill. “It allows serious golfers to delve further into the benefits of wearing layers of Galvin Green clothing, particularly in the most extreme playing conditions.”
To access the new Galvin Green App, all serious golfers should: