Srixon launch new Soft Feel ball

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Srixon, the UK’s number one two-piece ball brand, has announced the launch of the new Soft Feel Golf ball - the original soft feeling, low compression distance golf ball.

The updated Soft Feel is designed to launch high with low spin to optimize launch conditions and control, making it Srixon’s longest Soft Feel ball to date.

Srixon has achieved this by combining a low compression Energetic Gradient Growth core with a Rabalon HR+ and Pana-Tetra dual blended soft ionomer cover, enhancing feel and increasing ball speed.

To aid performance in the wind, Srixon has also added its new 344 speed dimple pattern to the Soft Feel range, as first seen on the Srixon Z-STAR range in 2013 and lauded by Srixon players such as Graeme McDowell, Keegan Bradley and Hideki Matsuyama.

Golfers will also benefit around the greens and on the tee thanks to a precision alignment aid that has been added to the new Soft Feel, ensuring a square set up and optimal target focus.

Details: Available in Pure White and Tour Yellow. RRP £30 per dozen. For more info visit www.srixon.co.uk