Monday 6 April 2015
FootJoy, the #1 Shoe and Glove in Golf, is celebrating the arrival of the year’s first Major with the launch of the highly exclusive Limited Edition Augusta-inspired Hyperflex footwear. These unique shoes have been inspired by the prestigious Georgia tournament and feature an innovative design with different coloured left and right shoes. FJ Brand Ambassador Hunter Mahan, who first wore Hyperflex at the...
Monday 30 March 2015
adidas Golf, an industry leader in innovation, technology and performance footwear and apparel, is excited to announce its player scripting for the first Major of the year (9th – 12th April), which will be worn by adidas Golf staff professionals Sergio Garcia, Jason Day and Dustin Johnson. The scripting has been selected from adidas Golf’s new Spring / Summer 2015...
Monday 30 March 2015
The all-new Blue family delivers an aesthetically-pleasing and confidence-inspiring lineup of clubs, with each product in the line featuring Adams’ new Easy Launch System. It is comprised of three key performance features that work together to give golfers more air. Combine these features with an internal draw bias and a pleasing, inviting shape at address and the result is Blue: a...
Monday 30 March 2015
Bushnell, makers of the #1 laser rangefinder on the PGA Tour, has revealed its latest innovative laser rangefinder – the cutting-edge Tour X. Featuring revolutionary Exchange Technology which uses two interchangeable faceplates, the Tour X gives golfers one device that is legal for use in all formats of the game. The Tour X conforms to USGA rule 14-3/.05 when the black faceplate...
Friday 27 March 2015
Bettinardi Golf, the specialist milled putter manufacturer based in Chicago, has introduced two stunning new Queen B models suited to aspiring male and female golfers looking for more assurance and better performance on the greens. The new Queen B 6 and B 7 putters feature the latest evolution of Bettinardi’s trademarked micro honeycomb face milling technology that offers golfers a crisper...
Friday 27 March 2015
Building on a fantastic 2014 that saw an increase in sales volume of over 45%, leading electric trolley brand PowaKaddy has unveiled the 2015 Freeway Family, equipped with several adjustments and improvements which make it the most advanced product available on the market today. One of the success stories of 2014, the game-changing FW3, FW5, FW7 and highly innovative FW7 EBS...
Thursday 26 March 2015
SuperStroke, the fastest-growing putter grip on Tour with more than $100 million won in prize money over the last five years, has launched a brand new range of high-performance grips for woods, irons and wedges. The new SuperStroke TX1 Tour Extreme grips incorporate a proprietary blend of two high-quality rubber compounds melded into one grip for the perfect combination of control...
Wednesday 25 March 2015
2UNDR™, the brand new high performance men’s underwear line is set to change the way British golfers protect their best assets. 2UNDR uses the most advanced techniques and materials to provide the ultimate support and fit; on and off the course. The innovation of this product range is showcased in the kangaroo inspired Joey Pouch™, a specialised, soft and comfortable...
Written by Today's Golfer on Tuesday 24 March 2015
GolfBuddy has launched the world’s first golf GPS band. The company’s new BB5 GPS band (RRP £199.95) is significantly slimmer and lighter than a watch and delivers supremely accurate yardages via a ‘tickertape-style’ LED dot display. The first BB5 will be available in Europe next month (April) as part of a global launch programme of a product seen as a genuine major...
Tuesday 24 March 2015
Phil Mickelson calls it the best ball he’s ever had. Callaway says it’s the ball that changed the ball. The new Chrome Soft is said to provide both the feel and distance that golfers have traditionally had to choose between. But does it live up to the hype? We gave four readers a dozen each at Peterborough Milton Golf Club...
Tuesday 24 March 2015
The Spring 2015 apparel collection from Nike Golf, released ahead of the first Major of the season, is designed to keep athletes cool and comfortable by regulating body temperature, eliminating distractions so they can focus on their game. The material features a natural-feeling polyester and provides ventilation through intelligent layering allowing golfers to regulate heat over the course of the...
Wednesday 18 March 2015
Nike Golf will debut a new 30-second film that features the Nike TW ‘15 shoe and showcases Tiger Woods’s desire to always improve on his golf game. While men and women socialize in a stereotypical golf clubhouse setting, Woods bypasses the revelry and makes his way to the practice range. “To get better in anything, it takes drive. You have got...
Written by Staff writer on Friday 13 March 2015
We’ve teamed up with Cobra Golf to give three readers the chance to test the tech in their new Fly-Z family of drivers. We’re looking for golfers to attend a exclusive fitting event at Stone Driving Range, Cold Norton, Stone, Staffordshire, on Thursday March 19. There you will be fitted for one of the impressive new Fly-Z line of drivers which includes...
Thursday 12 March 2015
Golf Locker, the accessories brand from Direct Golf, Europe’s award winning and leading multi-channel specialist golf retailer, has launched two new lightweight golf bags – each retailing for under £60. Renowned for its low-cost, high-quality accessories the award-winning Golf Locker has set a challenge to other golf bag manufacturers with the launch of its economical lightweight cart bag – weighing in...
Wednesday 11 March 2015
Most of us need as much help as we can get when it comes to irons. More distance? Stronger lofts can take care of that. Even more distance? Springier faces will deliver. High launch? A lower centre of gravity will help… TaylorMade’s new AeroBurner irons deliver on all of the above through a combination of technologies, such as a Speed Pocket...
Wednesday 11 March 2015
Following on from the success of the SLDR Mini driver, TaylorMade have launched its replacement. The AeroBurner driver is fresh of picking up TG ‘Best on test’ for distance in our Drivers test and the mini version has all the same technology that makes it so fast. It features a new aerodynamic shape with a shallow face, raised center crown and...
Wednesday 11 March 2015
TaylorMade’s AeroBurner brand is all about speed – and this new ball is said to deliver more of it. It’s a three-piece ball with an ionomer cover and a high energy “React” core, which is said to store initial energy as you hit it and then release that energy through the flight, which is enhanced by a 342 low-drag dimple...
Tuesday 10 March 2015
Benross, the brand that offers affordable performance golf clubs, has unveiled its new trio of adjustable drivers offering different performance characteristics aimed at different abilities of golfer. The new drivers feature adjustable face angles – up to 1.5° open or closed. You can now match the face angle to the loft you want, picking either the 10°, forward CG 450cc RIP,...
Written by Joel Tadman on Tuesday 3 March 2015
Cobra’s latest Tour-inspired irons are designed to provide superior feel, workability, consistency and accuracy for the better golfer. Their R&D team has worked closely with their Tour ambassadors like Rickie Fowler to shape and develop the irons, combining a timeless look and feel with a host of modern technologies and style. The five-step forging process utilized in the Fly-Z PRO Irons...
Written by Joel Tadman on Tuesday 3 March 2015
PowaKaddy’s 2015 Cart Bag range comprises three models encompassing all of the requirements sought by golfers in their next bag purchase. Including the Premium, Deluxe and Lite models, the range is characterised by top grade materials and highly innovative manufacturing processes. Modern colour themes and outstanding functionality ensure that PowaKaddy’s brand new bag offering will be the most desirable accompaniment for any...